Martin Gaudet, the mastermind behind FalconStrike talks about a groundbreaking recoil pad revolutionizing the world of shooting sports. With roots in the aerospace industry, Martin's creation imitates the body's natural shock absorption, offering shooters an unprecedented 85% reduction in recoil and a 35% decrease in muzzle jump. Our discussion isn't just about the mechanics; it's a narrative of rejuvenation and passion, with stories of seasoned enthusiasts rediscovering their zeal for shooting, empowered by this game-changing technology.
FalconStrike Website
FalconStrike YouTube Channel
Speaker 1: Welcome to Shotgun Sports USA.
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Speaker 2: Today we talked to one of our show sponsors, martin
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gaudet, founder and inventor of falcon strike.
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Falcon strike is a recoil pad that utilizes dampening
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technology borrowed from the aerospace industry and will
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scientifically reduce recoil by 85% and muzzle jump by 35%.
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This is a simple to install and simple to move product that has
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proven to work.
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In this episode, martin goes into great detail about his
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product, how it was developed and how it's produced, and where
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he expects it to be in the future.
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On the line with me today I have Martin Gaudette.
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He is the president of what I know him from is Falcon Strike.
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He's the man that's behind this amazing recoil pad is what we
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call it.
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Now, martin, you probably call it something different than that
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, but we call it a recoil pad and something that helps us
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reduce recoil from a shotgun.
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So what I want you to do is I want you to explain everything
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about yourself and how you came up with this cool idea.
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Speaker 3: Fantastic, justin.
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It's a pleasure to meet you and thank you very much for having
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me.
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My name is Martin Gaudette.
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I had a lot of adventures in my life running a machine shop,
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teaching at a community college and rubbing elbows with some
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pretty smart cookies.
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I also ran a machine shop since I was 25.
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And in the process of teaching and being introduced to some
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influential people who were doing outside contracting in
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engineering terms, I was invited to make machines to test
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airplane parts and for 15 years or more I made destruction level
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test machines for landing gear and the rotor bits on
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helicopters and a bunch of other things that get off the ground
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and fly around.
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And in the process of that I discovered the circumstance.
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In one of the test machines I was working on, I discovered a
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circumstance that required a shock absorber, and the shock
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absorber that I developed is based on what happens between
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two hard surfaces and a thin film of fluid, like the joint in
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your knee.
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So when you pick up your heel and you stamp your foot down,
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the cartilage surfaces between your two leg bones come together
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and at a certain point the fluid film getting thinner and
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thinner has to go faster and faster to get out of the road,
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and at that point there is an elegant, simple, repeatable,
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mechanically robust shock absorber effect.
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Now the plus is that this is used in our bodies to cushion
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our knees and our spine.
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It's used all over in the industry for short stroke shock
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absorbers, but the problem is the stroke is short.
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So the flash of inspiration was well, let's put more than one
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of these layers on top of each other.
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And the first use of this new form of shock absorber was to
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test the landing gear.
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Yeah, there was a it's part of the machine that they used to
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test landing gear and, uh, it was a.
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It was, uh, an order of magnitude improvement on the
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current, uh, best practice.
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I saved them a lot of money, made a lot of money and, uh, and
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discovered a really neat thing and I went I'm sorry, I guess
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I've got to be clean with my language I went as hard as I
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could for patents in 2010.
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Now, in 2012, we incorporated to figure out what we were going
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to do with this thing.
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In the end, I've got at least nine patents all over the world
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for different machine and uses of it, of this new form of shock
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absorber, and now we have an industrially robust,
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well-developed shock absorber for end of stroke for robots and
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vibration reduction for high vibration signature machines.
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And we also have a very, very good use of a shock absorber, a
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hydraulic shock absorber, built into a form factor correct
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recoil pad.
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And that's a bit of a mind warp.
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And so, if I can equate the cushioning that would happen in
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your knee, or another way to visualize it, is if you knock
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the sheet of plywood over and as it's getting close to the
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ground, instead of going bang, it goes woof and it slides a lot
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.
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You know it, you know this, you know this, and this is exactly
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the physics that nature chose for your knee.
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And in essence, this industrial high-intensity shock absorber
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is spectacularly well-suited for reducing the energy that is
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transmitted between the gun and the shooter.
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And there it is.
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And so, in an inch and three-sixteenths length of
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package, I can put as much energy reduction as a muzzle
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brake on a big bore rifle, or more style recoil reduction
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stocks that you've seen, the high-end ones that look like a
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carbon fiber machine that costs thousands of dollars, or, in the
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case where there are others that have the guided chrome rod
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and piston anorphous shock absorbers built in, we can
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achieve equal to or better recoil reduction in a third of
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the installed cost by using this physics phenomenon that removes
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a substantial portion of the energy before you have to deal
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with it, before your body has to deal with it.
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Yeah, let me paint you a picture , all right.
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So if you took and hit a stick onto a bowl of jello, the stick
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wouldn't get any, the jello in the bowl would get it all.
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And when you shoot a gun, we've done a lot of experiments with
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high-speed cameras and things to study how the impulse transfer
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occurs between the gun and the human animal.
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And so when you hit the stick onto the bowl of jello, all of
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the vibrations are going to happen in the Jell-O and all of
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the energy is going to get used up with the friction inside the
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Jell-O.
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And when you shoot a gun, that's exactly what happens With
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just the old bakelite plate that said Remington on the back,
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or Browning, or the old bakelite plates and I see a
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smile and I know you know what I mean or browning, or the old
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bakelite planks, and I see a smile and I know you know what I
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mean.
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So what we've done is we've put an extremely high-capacity
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shock absorber between the gun and you and instead of hitting
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the bowl of Jell-O with a stick.
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We're hitting the bowl of Jell-O with a bag of Jell-ello
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tied to the end of the stick, and so the first thing that
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happens is the two surfaces are going to meet and and and
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coupled to each other transparently.
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There's not going to be any point loading, and then the
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molecular friction that happens in the recoil pad is removed
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from the equation.
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That's going to knock him over.
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We remove a substantial portion of energy from being
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transmitted to you because the shock absorber is doing the job,
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and that's that multiple plate type self-compensating hydraulic
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damper that's built into the Falcon Strike.
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Now there are two other critically important things that
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happen when the gun begins towards you.
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First of all, because Falcon Strike is a bag full of juice
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that has the same density as human flesh, as chest wall
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muscle.
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When the gun starts towards you , the first thing that happens
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is it's going to flow to fill your nooks and crannies.
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Now, every other recoil pad that is, for example, rubber,
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only where it would be a closed cell foam rubber, think of a
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wetsuit cut out the shape of a recoil pad stuck on the end of a
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gun.
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In all those cases, the force required to bed, for example,
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your collarbone into the rubber, the force that your collarbone
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is going to see is going to begin to increase to the point
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where the little bits beside you that are still not loaded reach
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the recoil pad.
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The rubber only pad, you see, and in that case the collarbone
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gets loaded to a lot higher ratio of force than the little
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bits above and below your collarbone or the edge of your
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rotator cuff or any of the tendons or the blood vessels,
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the muscles, the sinew in your shoulder.
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In the case of the fluid behavior of the falcon strike
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hydraulic recoil reducing system , the fluid will flow to push
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equally all over the place.
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That's the first thing that happens.
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As this thing comes towards you.
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The second thing that happens is , as the pressure comes on
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inside the rubber bladder, there will be a distension.
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In other words, the rubber, the bladder is going to become
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pressurized from the inside as it flattens out.
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As the two bags of jello hit each other, the hydraulic fluid
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in the falcus stripe will become pressurized and the bladder
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will expand and our high-speed video shows that the leading
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edge of it, as it rolls out sideways, will climb on top of
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the shock wave as it's rolling outwards.
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We measured anywhere between 10% and 12% more surface area
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for the 3 or 5 milliseconds that the bladder is expanded
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sideways.
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So not only does the falcon strike fluid provide the best
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load coupling between top, middle and bottom of the pad,
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the increased surface area further reduces the force on any
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one part of your body.
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When you finally shorten the shock absorber that's inside the
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Falcon Strike, you remove a substantial amount of energy
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from the entire recoil event.
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That's a bit of a mind work, that's like, and we can name
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them all.
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We can name all of the competitors that have hydraulic
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shock absorbers.
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Speaker 2: So what you're telling me, martin, is that the
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recoil of the gun it feels soft on your shoulder.
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Speaker 3: I'm trying to Guns go bang don't hurt.
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Speaker 2: Guns go bang, don't hurt, and it's tested.
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Correct me if I'm wrong.
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It's tested at 85% less felt recoil, correct?
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Speaker 3: Correct, that's exactly right.
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Speaker 2: Which is a substantial amount.
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That's a lot.
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Speaker 3: It is a bold claim.
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It is a bold claim and we've got thousands upon thousands of
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units in the public domain and everybody's enjoying it.
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Absolutely yes, sir.
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Speaker 2: So you and I were talking just a second ago,
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before we started this, and I told you that you could go to a
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gun club at any I don't care where it's at any tournament,
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any gun club, at any time, and you will hear people talk about
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this shell starting to give me a recoil issue with my gun, and
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the recoil of this stock now is starting to bother me.
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And this is where your product comes into play the 85% less
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felt recoil and then 35% less muzzle jump.
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You even hear people say I can't acquire that second target
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because of the recoil.
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Well, let me see how I can.
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Well, let me start shooting a different shell, let me start
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doing something different when all you really have to do is to
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try falcon strikes.
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Speaker 3: Exactly right.
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I've not just measured in quantified a way with a
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well-built laboratory, the science of it, but I've heard it
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reported 100 ways from Sunday for that point exactly Less
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muzzle rise, less rock back Scientific reason or the
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mechanical reason why the whole thing gets rocked back less is
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because of the shotgun disorder, is because of the shock
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absorber, and it doesn't matter if it's a rifle sitting at a
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bench prone laying on the ground shotgunning sports.
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We understand, of course, that the shotguns and the rifle
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shooting is a whole different discipline.
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Each is specific onto the other , each is specific unto itself,
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but in all cases, because the shock absorber that's in the
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falcon strike removes a substantial amount of the energy
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, it's intuitive that you're going to get rocked back less.
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Now, since a man is shooting a gun, standing up has about a
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four-foot pivot distance between your kneecap and the center of
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gravity where the gun is pushing that bo head.
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If you push 30 less, the muscle goes up.
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30 less done that means you're 30 closer to point for the next
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shot because there's a substantial amount of energy
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that has been eliminated from being transferred to you.
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Your your body's reverberating less.
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You have less sensory input.
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Your brain is not listening to the noise of being hit with a
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stick, you're able to think for a little sooner, think clearly
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sooner.
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You're able, with less physical effort, to be back on point for
00:15:00
the next shot.
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You've lost less time by the flight of the second bird to
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acquire it, to plan mathematically and make the shot
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.
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Speaker 2: Yeah.
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Speaker 3: All of those things are very subtle.
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You know it's funny because I talk to people all the time with
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sporting clays and cracking little orange plates there, like
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you do, and they all say the same thing my follow-up shot
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score is going up.
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My second shot score goes up.
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How come?
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I'll tell you why it's because you're not rocked right back.
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Speaker 2: Yeah, it makes a big difference you know, there's a
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lot of things that people have tried porting porting your
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barrels.
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I mean.
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You get a shotgun that's eight or 10 or 15 or $20 and you
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go port a set of barrels on it.
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You just devalue the gun.
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I have a couple of those sitting right here.
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The packaging, the presentation of the product, the way they go
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on the gun, the way they come off the gun is so simple that
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it's almost hard for me to believe that someone even came
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up with this.
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Speaker 3: Well, it's not for my pride's sake, although I am
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very privileged to have been there when it was.
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You know it's pinched me.
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It's a really magical thing.
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I thank you for that, Justin.
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With all of the projects and adventures I've ever had in the
00:16:23
industrial realm, it always devolves to the simplest object
00:16:31
being the best.
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And in the case of Fog and Strike, we have a form factor.
00:16:36
You don't need to have any draconian modifications to the
00:16:40
stock.
00:16:40
You just screw it on, clamp it on, go shoot the gun.
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That is elegantly simple and that's a basic tenet.
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The best part that you can ever design is the part that you
00:16:54
don't need.
00:16:54
That's the hardest one to put in the box is the part that's
00:16:58
not there.
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And in this case we can get equal to or better performance
00:17:05
than any guided chrome rod and I'm speaking in euphemisms.
00:17:10
You understand what I mean to be the high-end stuff guided
00:17:15
chrome rod, piston and orifice shock absorbers which, for
00:17:19
varying reasons, have their own dynamic limitations.
00:17:22
We can get this equal to a better performance in a flat
00:17:28
mount inch and three sixteenths form factor custom fit to the
00:17:33
stock package.
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Speaker 2: Now tell me this, Martin how is it if I have one,
00:17:40
if I only have one of these?
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Yes sir, how hard is it to take it off one gun and put it on
00:17:45
the other gun?
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Speaker 3: Well, it's dead simple.
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We have, because the bladder has juice in it.
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We can't drive a screw through the whole thing.
00:17:53
Obviously, that would be the easiest thing to mount.
00:17:55
So we devised a mounting system that involves a cam plate.
00:18:00
The cam plate has two cams that pick up the sealing plate of
00:18:06
the bladder.
00:18:06
The cam plate is an eighth of an inch thick.
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It has two countersunk slots and those two countersunk slots
00:18:15
provide a wide range of adaptability for different
00:18:18
locations of screw holes in gunstocks.
00:18:23
The synthetics are a little bit harder to match.
00:18:25
We do have other strategies with with transition plates and
00:18:28
things for that.
00:18:29
But as far as as the cam plate getting mounted to the gun, if
00:18:34
you can turn a doorknob, you can turn a screwdriver, you can
00:18:37
mount the plate on the back end of the gun.
00:18:39
Then the two cams which lock the pad onto the two cams which
00:18:50
lock the pad onto the cam plate can be flipped open and the pad
00:18:52
can be carried to another gun.
00:18:57
Now, quite frankly, at the price point that we can wrap up
00:18:58
all of this performance in, it would be the equating to taking
00:19:00
the tires off your pickup truck to put on your ATV to go in the
00:19:03
bush.
00:19:05
Uh, everybody that's ever tried and asked me can I have another
00:19:09
mounting plate?
00:19:10
Sure, how many would you like?
00:19:11
Yeah, I'll sell you as many as you want.
00:19:14
They're cheap, but in the end, once you see what it's all about
00:19:18
, I've had people put them on a half a dozen guns.
00:19:20
I've had a guy I had a guy, a private man, put one on 30 of
00:19:25
his extensive 30, 30, uh guns in his extensive collection.
00:19:35
Speaker 2: When I received the one I got, I opened it and I
00:19:36
said I know this is easier than it looks, because I'd never seen
00:19:38
anything like this before.
00:19:39
You know the mounting plate, the cams I'm going to call them
00:19:42
wings Okay, so you're going to call them cams.
00:19:44
I I'm gonna call them wings.
00:19:44
Okay, so you're gonna call them cams.
00:19:45
I'm gonna call them wings.
00:19:46
Speaker 3: You flip the wings open and you set the mount, the
00:19:49
pad, in the mounting bracket and close the wings and done, and
00:19:55
there it is and I thought well, that was super simple by the
00:19:59
time, by the time you buy those fancy chrome guided, chrome rod
00:20:03
recoil reducing pads, um, I'm trying real hard not to just
00:20:07
step on anybody's toes because, quite frankly, they all have a
00:20:09
purpose and they all have a uh.
00:20:11
They all bring something to the table for for uh.
00:20:14
Yeah, that's uh, that's it.
00:20:16
But to be fair, all the all of the higher end ones that
00:20:22
incorporate a shock absorber to reduce the energy transmitted to
00:20:25
the shooter, all of those uh will beat uh at least three to
00:20:31
one for price yeah in a flat mount package that does not
00:20:35
require modifying the stock to hog out all of that expensive
00:20:39
mahogany or walnut not mahogany walnuts.
00:20:41
I meant to say, you know, if, if you, if you buy a $3 piece
00:20:45
of Turkish walnut and you tell a guy, here's a Dremel, go to it.
00:20:52
Speaker 2: Hog it up.
00:20:54
Speaker 3: And I'll be cutting an inch and a quarter off the
00:20:56
end of it.
00:20:56
But don't ask Right, right, because I've got to put all of
00:20:58
these springs and all that stuff in there.
00:21:00
Well, it's a one-way ticket.
00:21:01
Um, generally most of the modern guns, the form factor is
00:21:10
very nearly one inch.
00:21:11
Now for all of the um, the, the rubber only pads, which pretty
00:21:14
much um, they all, they've all grown to accept uh, the, the
00:21:20
inch form factor.
00:21:21
We're not that much like the full penalty for all of the
00:21:26
increase in muzzle rise reduction.
00:21:30
I've had an 83 year old fella that called me and he says
00:21:35
Martin, I gotta quit shooting.
00:21:36
Bill Winchester.
00:21:37
He says I gotta quit shooting.
00:21:38
He says I wore myself out on the trap circuit.
00:21:40
He says I'm done.
00:21:41
He says I went from a 12 to a 20.
00:21:44
It went from a 20 to a 28.
00:21:45
I had to quit.
00:21:46
He says let me try to focus straight.
00:21:48
Within three weeks he had run 700 rounds through his 12 gauge.
00:21:53
He was just like a puppy again, he rejuvenated.
00:21:56
Another fellow I was talking to a few months ago said he had a
00:22:00
400 shot weekend.
00:22:01
An 85-year-old man.
00:22:03
He says I had a 400 shot weekend.
00:22:05
I was ready to go on Monday morning.
00:22:06
Give it to me.
00:22:08
Speaker 2: That's crazy.
00:22:12
Speaker 3: Because the energy that's transmitted to the
00:22:13
shooter is reduced hydraulically in the pad.
00:22:15
The bag of jello that's tied to the end of the stick is getting
00:22:19
a lot of the energy, so the bowl of jello gets less, and
00:22:25
that's the shock absorber that's in this thing that does that
00:22:27
job yeah, and the rock back.
00:22:29
Speaker 2: You know we're talking about that, just the
00:22:31
recoil, how it saves, or how it changes the way you shoot.
00:22:34
I shoot a one and eight 1250.
00:22:37
Yep, okay, winchester, and with the pad.
00:22:42
Without the pad, what is the difference in what my body will
00:22:47
do with and without a falcon strike?
00:22:50
Speaker 3: we measured, we met we a.
00:22:52
Took a standard size guy, give him a six and a quarter pound
00:22:56
single shot, break action shotgun.
00:22:58
Member.
00:22:59
The old grocery gutters, yeah, you bought a flat at 12 gauge
00:23:02
shells and they gave you the gun .
00:23:03
I swear to God.
00:23:05
Speaker 2: I don't remember that , but I've I've heard those
00:23:07
stories.
00:23:08
Speaker 3: I've got one in my gun safe and there was a metal
00:23:11
butt plate on this thing.
00:23:12
And the fellow I got it from, he says Grandpa, that was
00:23:15
Grandpa's gun.
00:23:16
He says Dad shot it a couple of times and he says I won't go
00:23:19
near it.
00:23:19
They gave me the gun.
00:23:21
Well, that was the first one that got the fog of strike.
00:23:23
I put that gun in the hands of a meaty fellow, a guy that could
00:23:32
handle a gun, and after we were measuring before and after with
00:23:36
high-speed cameras.
00:23:37
We were measuring muzzle rise, we were measuring the distance
00:23:40
that his nose got moved backwards, we were measuring the
00:23:42
distance that the gun was moving backwards and we were
00:23:46
measuring the distance that his shoulder was moving backwards.
00:23:49
In other words, between the two , between the gun, that his
00:23:51
shoulder was moving backwards, in other words, between the two,
00:23:53
between the gun and the shoulder.
00:23:54
We were able to calculate the deceleration of one as it came
00:23:56
into the other, all with high speed cameras.
00:23:59
And, um, just just funny anecdote, we could actually see
00:24:03
the shock wave running up the guy's arm all the way to his
00:24:07
trigger finger, and the last thing that would happen would be
00:24:10
his trigger finger would wiggle at exactly the same time as his
00:24:13
earlobe would wiggle, because distance wise, both are the same
00:24:17
distance and so, if you can imagine a, a pebble in a pond
00:24:23
and the rings running out, well, there's your bowl of jello
00:24:28
right there.
00:24:28
And so what we did is we did an extensive series of high-speed
00:24:34
video analyses to measure the muzzle rise, the recoil velocity
00:24:43
, the rock back of the shooter, and that was the basis of one of
00:24:49
our claims.
00:24:50
And then we did a whole bunch of science where we duplicated,
00:24:55
because after about three hours the guys Bob's shoulder was good
00:24:59
and red he says, martin, I can't do this anymore, I quit,
00:25:03
I'm done, I'm done, I'm done.
00:25:04
So anyway, we came back.
00:25:07
We built a laboratory specifically to duplicate the
00:25:12
science of a man standing up.
00:25:14
The pivot is four feet, because that's the distance between the
00:25:19
kneecap and the center of gravity where you push the gun.
00:25:22
For a normal man standing up, the weight of the pendulum is 69
00:25:28
pounds, because that is the average weight of the thorax of
00:25:33
a man standing up shooting a gun .
00:25:35
The face of the pendulum has a load cell so we can measure how
00:25:43
hard the gun pushes and we have a tracing repeater that measures
00:25:50
how far back the pendulum gets thrown.
00:25:53
With this scientific equipment.
00:25:56
We can not only measure the peak force, which is what a lot
00:26:00
of the rubber-only recoil pad people measure.
00:26:02
We're able to measure how much energy is transmitted to the
00:26:07
shooter by observing how far the pendulum gets moved backwards,
00:26:13
which is identical to standing it on its head, putting the
00:26:17
pivot at the bottom and having the man go bobblehead.
00:26:19
So with this instrument we're able to duplicate and not hurt
00:26:24
anybody while we're doing it.
00:26:25
We can shoot thousands and thousands of rounds.
00:26:27
In fact we have and we've compared everything from .22
00:26:31
rimfire all the way to 375 H&H,
00:26:33
Lapua.
00:26:34
We did not try to 50 BMG, we didn't want to blow the back end
00:26:37
out of the test cell Now.
00:26:40
We tried every load combination , every action combination,
00:26:45
every muzzle combination, muzzle brakes, ported
00:26:50
barrels.
00:26:51
We tried every choke combination with shotguns and
00:26:55
rifles.
00:26:55
All of that to say that when the gun goes, bang your 12 gauge
00:27:03
inch or 1, 1⁄8 ounce of 1250, that's standard field load with
00:27:09
a shotgun that weighs seven and a half pounds.
00:27:11
We measured, transmitted 12 foot pounds of energy to the
00:27:17
analogy to the test rig without a energy reducing recoil system,
00:27:25
also known as a rubber only recoil pad, and we consistently
00:27:32
measured between eight and5 and 9 foot-pounds of energy
00:27:35
transmitted to the analogy with the Falkenstripe.
00:27:39
In other words, we're able to reduce the energy transmitted to
00:27:44
the analogy by 30% or 35% easily, and I've seen it go as
00:27:48
high as 46%, 50% being the theoretical maximum, depending
00:27:54
on how we tune things.
00:27:55
There are concessions to be made for the form factor,
00:28:00
there's a lot of stuff that you've got to get right to make
00:28:05
it right for all the conditions, but we're happy to claim that
00:28:11
we've reduced the energy by 30 or 35% easily, which, because
00:28:17
your bobblehead is getting shoved over.
00:28:18
35% less equals 35% less.
00:28:21
Meserize it's intuitive, it's plain, it's simple, it's elegant
00:28:25
.
00:28:26
Speaker 2: I kind of want to talk about you for a minute.
00:28:27
I want to know how you got to the point that you're at now.
00:28:30
Tell me about where you grew up .
00:28:31
Tell me about how you got into doing what you do.
00:28:34
Did you used to hunt?
00:28:35
Did you used to fish?
00:28:36
Were you outdoors guy?
00:28:38
Speaker 3: All of the above, there's nothing.
00:28:39
There's nothing that we didn't try.
00:28:41
I'm not going to say I went to the drugstore to buy potassium
00:28:45
nitrate as a kid to make rockets .
00:28:47
I'm not going to say that.
00:28:48
And I'm not going to say that instead of making rockets
00:28:51
because they intended to blow up the launch pad, we made
00:28:55
firecrackers.
00:28:55
I'm not going to say that.
00:28:56
You know, I was in the military .
00:29:00
I shot a whole bunch of s and the first time I pulled the
00:29:06
trigger I said this isn't a good scene.
00:29:09
Laying prone the gas off.
00:29:11
They would crank the gas pressure all the way up so the
00:29:13
things wouldn't foul Just like kicking you in the head.
00:29:16
I know about recoil.
00:29:18
You asked me about where I'm from.
00:29:22
I'm a farm kid.
00:29:24
I grew up in the mud, under a rock, in a swamp, started with
00:29:29
nothing Sounds like a good place .
00:29:31
I love it, man.
00:29:32
Yeah, yeah, you know, we spent our time in the bush.
00:29:35
There wasn't a square inch of my father's farm and the two
00:29:41
farms one on either side that I didn't know every square inch of
00:29:44
.
00:29:44
You could take me in the bush and spin me around three times
00:29:48
and I knew exactly my, you know, I knew exactly which way.
00:29:52
Uh, uh, you know, growing up, growing up with uh, with a whole
00:29:57
lot of of um, fruitful things to explore mechanically and uh
00:30:04
and um.
00:30:05
Yeah, I mean, it gave us, gave us a lot of uh, me and my
00:30:10
brothers I I was the third brother, the oldest one you
00:30:13
couldn't beat, and the second one was a little bit cranky
00:30:16
because he couldn't beat the oldest one, so the second one
00:30:18
would turn around and pick on me .
00:30:19
So I just had to get Wiley in the head and think things
00:30:23
through.
00:30:25
One of my brothers has a bunch of patents for things that go
00:30:28
into nuclear reactors.
00:30:29
And one day we were having a family gathering and he says and
00:30:35
he was kind of still, he was midlife, you know and he said
00:30:38
we're a little bit older now, so we've gotten over that, but the
00:30:40
competition was still there.
00:30:41
And he says, yeah, I just got my third patent you don't tell
00:30:45
me all about it and I said, well , I've only got one yet.
00:30:49
Yeah, anyway, so with the shock absorber.
00:30:55
And then a few years later, I said I'm up to three now.
00:30:58
And he says, yeah, me too.
00:31:02
And then after a while he said you know, mike says to me, he
00:31:04
says I got to hand it to you.
00:31:05
He says the government paid to do the R&D on my patents.
00:31:09
He says, but you did it, bootstraps, and you figured it
00:31:13
out and you paid for the whole thing yourself.
00:31:14
And he shook my hand and he thanked me for for for being.
00:31:18
You know what I mean.
00:31:19
Yeah, but really that's the downrange, uh, uh, result of
00:31:23
being a third brother.
00:31:25
I can't beat anybody, so I just got to get at it right, right,
00:31:29
um.
00:31:29
I I learned an awful lot from my older brothers, uh, in
00:31:33
machining and welding and mechanics and all of that and um
00:31:38
, and just just, you know I was hardwired.
00:31:40
I started playing with clocks when I was six years old.
00:31:43
You know, give me a screwdriver and a pair of pliers.
00:31:44
I was taking everything apart my mother's sewing machine, you
00:31:47
name it.
00:31:47
And so there's a lot of innate ability mechanically.
00:31:51
I have a lot of spatial relations aptitude and to me, to
00:31:58
observe the clean, simplest physics explanation for what I'm
00:32:06
looking at is a game.
00:32:08
It's a joyful thing to figure out all of the variables and
00:32:14
understand the ratios of why things happen, you know.
00:32:17
And so, applying that innate characteristic to me to the next
00:32:29
design project or the next thing, there's always a flash of
00:32:36
inspiration that comes by looking to see where you can
00:32:38
apply this new understanding.
00:32:42
And then you look around and you run through all of the you
00:32:46
know cognitive, contextual links that you can make and you say,
00:32:53
well, that might fit into this.
00:32:55
So as soon as we had the first shock absorber it's a little
00:32:58
thing about this big and I put it on the anvil and I've wailed
00:33:02
on it with a sledgehammer and it's just a little round thing
00:33:06
that's three inches round and an inch and a half high, and the
00:33:09
shock absorber that's in it is about oh I don't know
00:33:12
three-eighths and an inch and a half high and there's a the
00:33:14
shock absorber that's in.
00:33:16
It is about, oh I don't know, three eighths of an inch thick
00:33:18
and two inches around, which is probably smaller than the shock
00:33:22
absorber in the falcon strike.
00:33:23
The purpose of this prototype was to understand or to explore
00:33:29
the physics of the idea that I had had standing in front of
00:33:33
that test machine for the landing gear in the big city
00:33:37
there, and when I hit it with a sledgehammer it just went splat.
00:33:44
It's like throwing a brick in mud.
00:33:45
It just whooped and stopped dead in its tracks and I said,
00:33:52
oh boy, this is going to be fun.
00:33:53
Patents, patents, patents run all the way.
00:33:55
I can't believe, honestly.
00:33:56
I mean, they've been shooting guns probably since the year
00:33:59
1300, and they've been shooting shoulder-fired guns reliably
00:34:03
since about the year 1500.
00:34:05
And I cannot fathom in my mind how it's possible that nobody in
00:34:12
the last 1500 years or 1200 years hasn't put the two ideas
00:34:18
together.
00:34:19
Speaker 2: Yeah, you would think so.
00:34:21
Speaker 3: That.
00:34:21
That freaks my mind, that that, that, just that.
00:34:23
That I find that.
00:34:24
I find that a bit of a fairy tale myself, personally.
00:34:27
But to, to, to circle back to your question where does this
00:34:32
come?
00:34:33
Well, let me ask you, where do any elegant, simple, adaptable,
00:34:39
self-compensating machines come from?
00:34:42
Where, where, where do we have?
00:34:45
Where did we get an airplane?
00:34:46
Where did we get a genogen?
00:34:47
Where did we get you know?
00:34:48
Where did we get, uh, uh, the high voltage?
00:34:51
Did we get you know?
00:34:52
Where did we get the high voltage DC light bulb with you
00:34:56
know and downrange?
00:34:58
Why is this still called the Edison Electric Company, right,
00:35:02
for example?
00:35:02
Where do these things come from ?
00:35:04
That's, I've had wonderful adventures and I'm privileged to
00:35:11
think that this is an event.
00:35:15
That is an aha moment.
00:35:18
It's just this is cool, this is cool.
00:35:20
And to take everything out of the box that doesn't belong
00:35:22
there and all you got is a bag full of juice with a shock
00:35:26
absorber floating around that has all these attributes that
00:35:29
add up to removing 30 or 35% of the energy and reducing the felt
00:35:34
recoil by a whole bunch, because the mechanical coupling
00:35:36
between the stick and the bowl of jello removes the energy.
00:35:41
Speaker 2: Yeah, I think a lot of people that'll listen to this
00:35:43
will definitely be more interested in Falcon strikes
00:35:47
products after this.
00:35:48
But for sure, now let me ask you this Falcon strike started
00:35:52
as a company when?
00:35:53
What year was that?
00:35:54
Speaker 3: 2012.
00:35:55
And how?
00:35:56
Speaker 2: and tell me where it's grown to now?
00:35:57
Uh, 2012,.
00:35:59
We did fundamental science.
00:36:00
Speaker 3: We did, uh, you know a whole lot of boring stuff that
00:36:02
nobody really uh cares to listen to, um, but truly is
00:36:07
required to get to where we are.
00:36:09
We did fundamental science, we did.
00:36:11
Uh, uh, uh, uh, uh, uh, uh, uh.
00:36:12
Get to where we are.
00:36:13
We did.
00:36:14
Fundamental science, we did.
00:36:16
I've got a mathematical formula that can take and configure a
00:36:20
shock absorber to produce any result I need, industrially or
00:36:24
otherwise, and that takes time and costs a lot of engineering
00:36:28
and money and whatever doesn't matter.
00:36:29
And so, starting with that, by 2014, we had a clear mandate to
00:36:34
develop products that incorporated this shock absorber
00:36:38
.
00:36:38
So 10 years ago, the first Falcon Strike got made.
00:36:42
It's still on my 12 gauge.
00:36:44
It's still on that six and a quarter pound single shot break
00:36:48
action, shotgun in my gun safe.
00:36:50
Single shot break action, shotgun in my gun safe.
00:36:58
Um, by 2015, we already had six mold sets uh, an 870,
00:37:01
non-express uh, the, the, the, the 870, remington 870, the one
00:37:04
with the supercell.
00:37:05
We had one for that.
00:37:06
We had the browning, uh, the browning, uh, what you'd what
00:37:10
you'd call a 725 satori, that sort of thing.
00:37:12
There were probably three or four.
00:37:15
Oh, the Mossberg 500 was on the first round of molds.
00:37:18
Then we developed relationships with a few stores in our area
00:37:31
so that we could observe the behavior of the object and start
00:37:36
to get the consumer feedback for the performance.
00:37:40
We, in 2016, got into a two-tier distribution in the
00:37:50
province of Quebec in Canada specifically so that we would
00:37:55
shelter the and I'd probably the corporate strategy is probably
00:38:00
transparent.
00:38:01
Anyway, we had a regional distribution arrangement with
00:38:06
200 stores to begin to gather the product behavior on the long
00:38:14
term and basically to test the mechanical engineering, the
00:38:17
dynamics, the service life, the response from the customer and
00:38:23
to learn how to commercialize this in a logical way.
00:38:29
You know, at one point and many times, I felt to myself I'm
00:38:33
holding the great pearl like a, a fellow that wrote the great
00:38:41
giraffe, wrote the book the Great Pearl, or the fellow
00:38:44
standing on the shore and he's got nothing, but he's got the
00:38:46
great pearl in his hand.
00:38:47
And in the end, everybody else loses, and he does too, because
00:38:53
you can't capitalize on the great pearl.
00:38:56
I know, and I still have, a trajectory of industrial growth
00:39:03
past lifetimes of me and and the people around me, uh, for all
00:39:08
of the industrial applications, but with the Falcon Strike, with
00:39:13
the branding exercise and all the work that goes into that.
00:39:16
We didn't want to clumsily lose the great pearl, if that makes
00:39:21
sense.
00:39:21
And so I'm all for organic growth and I'm all for reasoned
00:39:27
growth within my means, reasoned growth within my means,
00:39:38
specifically to have a good, solid company and not lose the
00:39:39
great pearl.
00:39:39
And so, um five years ago now, we launched in the states, based
00:39:42
on the market, the longitudinal market study in a region, you
00:39:47
know and uh, with rebranding, more online presence, all of
00:39:56
that stuff takes a tremendous amount of.
00:39:58
There's not just one bulldozer pushing on the mountain, there's
00:40:02
a hundred bulldozers pushing on the mountain to move it even a
00:40:06
little bit, to get all of the bricks in the wall that build a
00:40:12
successful new technology.
00:40:17
And so now, since five years, we have a presence in online
00:40:23
sales in the USA.
00:40:26
We have 18 different model sizes of the custom fit the custom
00:40:31
fit is directly measured.
00:40:31
Sizes of the custom fit the custom fit is directly measured
00:40:34
to fit the stock exactly.
00:40:36
Okay, we've got 18 preordained sizes for the Browning, the
00:40:40
Benelli, the Beretta, the CZ, mossberg, remington, marlin,
00:40:46
parker, hale.
00:40:46
Yeah, all right, we got this figured out.
00:40:49
Yeah, all right, we got this figured out.
00:40:51
We got into a mold development program that measured all the
00:40:55
guns in the public domain and arrived at an averaged shape and
00:40:58
size to suit the best arrangement, the best spread of
00:41:05
them.
00:41:06
Yeah, the custom fit comes in a pre-fit size that will fit your
00:41:11
Browning 725 without any modifications.
00:41:14
No cutting, no grinding.
00:41:15
Yeah, your Mossberg 500, your grandpa's Mossberg 500, we've
00:41:19
got a direct bolt on All the old Remington 870s with the excuse
00:41:24
me, with the Remington Supercell .
00:41:27
We got one that bolts exactly for that.
00:41:29
We have a lot of them, supercell, we got one that bolts
00:41:51
exactly for that.
00:41:51
We have a lot of them.
00:41:52
You know the Benelli Super Black with the Comfort Tech, the
00:41:54
one that pops out.
00:41:55
We were able to develop a mounting system to go and click
00:41:56
into and we've got a direct match for all of those, for
00:41:57
example.
00:41:57
That's all in your custom fit sizes.
00:41:58
We also, to make up the small differences or the people that
00:42:00
don't want to put as much effort into measuring, we make a
00:42:03
multi-fit.
00:42:04
The multi-fit is exactly the same as a small, a medium and a
00:42:09
large custom fit, except we added a skirt.
00:42:12
The skirt is 3-8ths of an inch wide and when you peel the skirt
00:42:16
back, put it on the gun and then snap the skirt over the
00:42:19
stock.
00:42:20
The blending of the stock to the pad becomes automatic by
00:42:24
that 3-8ths wide skirt.
00:42:25
It's not a slip-on.
00:42:27
It still requires screwing the mounting plate.
00:42:30
The only thing is the skirt does the blending of the stock
00:42:35
to the pad automatically.
00:42:36
So we make two principal kinds the custom fit and the multi fit
00:42:41
.
00:42:41
Now the multi fit is useful for black guns.
00:42:44
It's useful for camo guns because the skirt hides the
00:42:48
glint of the mounting plate.
00:42:50
If you're shooting at critters that are blinking at you, a lot
00:42:52
of them don't like the thing blinking back.
00:42:54
So the multi-fit is a good choice for all the hunting
00:42:58
situations.
00:42:58
The multi-fit is a good choice for stocks that are either
00:43:02
outside of what is common in the normal, or people that cut
00:43:09
their stock, or people that your son getting into shooting and
00:43:12
appreciating focus.
00:43:13
Right, because now he's not thinking about the recoil, he's
00:43:16
thinking about his game, right?
00:43:17
That component, the recoil component, is removed from the
00:43:21
equation.
00:43:21
Therefore, now he's an animal and he's hunting that little
00:43:24
orange thing to outgrow the junior 20 gauge that they got,
00:43:41
or they're going to grow into a series of spacers while their
00:43:44
frame is getting bigger until they get to the point where
00:43:47
they're going to go and get a krieg off k80 or some other
00:43:51
fancy fancy machine, the silver sights or whatever, right, um,
00:43:55
uh, major proxy, yeah, anyway.
00:43:57
So the point is this that the multi-fit has a good use for
00:44:01
accommodating different size stocks if the situation is going
00:44:05
to change.
00:44:06
Those are all good uses for the multi-fit, the one with the
00:44:09
skirt.
00:44:10
Now we also developed grind-to-fit plates because
00:44:16
there are still other conditions where somebody cuts their stock
00:44:19
, somebody refinishes their stock, somebody takes a draw
00:44:25
knife and a piece of walnut and makes their own.
00:44:28
You know, somebody has a particular aesthetic in mind and
00:44:33
they come up with something that is their creation.
00:44:35
I'm all for that.
00:44:36
The Grind2Fit plates have 1, 8 inch extra material all around
00:44:42
so that when you mount the Grind2Fit plate to the stock you
00:44:47
have an eighth of an inch extra material on the grind to fit
00:44:50
plate.
00:44:50
Each of the grind to fit plates .
00:44:54
It matches the custom fit model that it's meant for a 5103.
00:45:00
The one I talked about for the for the 725 or a browning, for
00:45:05
example, is going to take a 5103 .
00:45:09
Usually, if you have a situation where the stock's a little bit
00:45:13
bigger and it's hanging over by a 32nd of an inch, quite frankly
00:45:16
it's a sin of astronomical proportion to stand the stock
00:45:21
your nice shot going up in the rack to go into the clubhouse to
00:45:24
take a whiz and you hook the corner of the varnish and you
00:45:29
pop the varnish off the end.
00:45:31
That's a sin of astronomical proportion.
00:45:32
So for coffee table furniture, quality match between the
00:45:38
mounting plate and the varnish.
00:45:39
We make the grind-to-fit plates .
00:45:43
In this case, if it's a 5103 custom fit, it would take a
00:45:46
5103G grind-to-fit plate which you can then make masterfully to
00:45:53
the wood, protect and polish.
00:45:55
A lot of the gunsmiths what they'll do is because this is
00:45:57
high grade, aircraft grade aluminum the plates are made
00:46:01
with.
00:46:01
They'll take a bright, clean, polish.
00:46:05
They'll take a nice mirror polish.
00:46:07
And a lot of the high end installers and gunsmiths will
00:46:12
take the time for their customers' sake to bring them to
00:46:15
a high luster.
00:46:15
And now you have not just a perfect match of a Falkenstreich
00:46:19
on a high-end gun, you've got a showpiece as well.
00:46:22
And all of these things are possible with the grind-to-fit
00:46:25
plates, which is another way of accommodating every size under
00:46:31
the sun.
00:46:32
Speaker 2: Can you take A custom stock that a lot of these pro
00:46:37
shooters use and make the pad fit their stock perfectly?
00:46:42
Speaker 3: The way to accomplish that specifically is to measure
00:46:46
the shape that you want to mount it to.
00:46:49
Go to our website.
00:46:52
There are charts, there are tools, there are printable
00:46:56
templates.
00:46:56
You're able to print the template true to scale.
00:47:01
They are engineered drawings, not pictures.
00:47:05
You reproduce them correctly.
00:47:07
Then you can trust that the sheet of paper that has the
00:47:10
profile on it is exactly what we're going to ship you.
00:47:15
You stand the gun up on the coffee table and say yes, no,
00:47:18
some people cut it out with a pair of scissors.
00:47:20
It's probably the best course I took in kindergarten was how to
00:47:23
run a pair of scissors.
00:47:24
Stand it up on the end of the gun.
00:47:27
I since moved on to drill holes in steel.
00:47:31
Anyway, the point is this the templates that are available on
00:47:35
our custom fit selection page permit you to have a true to
00:47:41
scale representation delivered right to you at the internet to
00:47:46
verify if there is a direct fit in the custom fit line, if you
00:47:52
would prefer on the website to explore the multi fit and not
00:47:57
bust your head over it.
00:47:59
The multi fit skirt is discreet.
00:48:01
It's not universally chosen for somebody that's going to spend
00:48:05
$10 or $20 on a shotgun that has a platinum pheasant on
00:48:09
one side and a 24-karat gold dog on the other side.
00:48:15
But quite frankly, in answer to your question, how do I fit any
00:48:22
gun with focus right?
00:48:23
The first thing you do is go on our website, find the size
00:48:28
chart, take the pad off of the back of your gun, measure the
00:48:32
wood exactly, go in the chart.
00:48:35
The chart has three columns the height of the stock, the width
00:48:38
of the stock and the model number.
00:48:39
Click on the model number.
00:48:41
The template will open in a new window.
00:48:44
Hit the printer button.
00:48:45
Go down to your coffee table with your kindergarten scissors,
00:48:48
cut it out, try it.
00:48:50
You're off in the races if we don't have in our 18 sizes a fit
00:48:56
order for the closest custom fit size that is contained
00:49:01
entirely within the stock and the grind to fit plate that goes
00:49:04
with it.
00:49:06
Speaker 2: I've really learned a whole lot more than I thought I
00:49:09
did.
00:49:09
I mean, I've read about Falcon Strike and watched, I've seen
00:49:12
your online presence as far as social media and all that's
00:49:15
concerned, and I even have them as far as social media and all
00:49:19
that's concerned, and I even have them.
00:49:20
But talking to you really clarified a lot of the questions
00:49:22
that I had.
00:49:23
Listen, I like your analogies.
00:49:24
I like the amount of work and time and effort that you've put
00:49:28
into something.
00:49:28
I can tell that you're really passionate about this product.
00:49:31
Speaker 3: Thank you, Justin.
00:49:32
I really appreciate your interest and it's great talking
00:49:36
with you as well.
00:49:37
I really do appreciate it.
00:49:38
I've got hundreds upon hundreds of stories directly from people
00:49:42
that went out and tried it.
00:49:44
I had a fellow bring me his grandfather's 270 a short barrel
00:49:48
, short stock, little rifle, and uh kick like a mule and uh
00:49:54
couldn't do it, couldn't do it, and so all of the emotional
00:49:57
attachment to that gun couldn't do it, couldn't do it, and so
00:50:00
all of the emotional attachment to that gun couldn't do it.
00:50:01
I put a focus strike on.
00:50:03
We went down by the railroad tracks and I said, all right, go
00:50:07
do it.
00:50:08
And he shot the gun the first time and he didn't say a word,
00:50:15
he just slumped his shoulders and he got quiet for about 20
00:50:18
seconds and he choked up.
00:50:20
He says what did you do to my grandfather's gun?
00:50:23
Give me another bullet.
00:50:24
Bang, bang, bang, bang, bang, bang bang.
00:50:26
That's amazing to think that the emotional attachment we have
00:50:32
to such an elegantly crafted mechanical object, it's
00:50:36
universal.
00:50:36
There aren't the works of art.
00:50:40
We talked a little bit about art before we started.
00:50:42
Well, guns are a work of art and if we can remove the one
00:50:47
objection that what goes that way is coming this way too right
00:50:52
.
00:50:52
Speaker 2: Right.
00:50:54
Speaker 3: If we can remove that one objection or bring it below
00:50:56
the point where your animal starts to react, well, then you
00:51:01
can start thinking about what you're trying to accomplish and
00:51:04
just be natural and do it.
00:51:06
Speaker 2: Yeah.
00:51:07
Speaker 3: You know, rejuvenated 85 years.
00:51:10
Last year, two, three years ago I had a 74-year-old granny,
00:51:15
shirley Shirley calls me.
00:51:17
We got a focus strike on her 50 Cal BMG.
00:51:20
She's in the 1-yard club.
00:51:25
She shot, I don't know, second or third in the weekend average
00:51:34
average.
00:51:35
She got 8, 7, 8's in 50, 8, 7, 8's average in at a thousand
00:51:42
yards with a 50 cal BMG in 53 shots.
00:51:46
I think.
00:51:46
Yeah, I think that was the story.
00:51:48
So here's a 74 year old granny laying on a mat with a 50 cal
00:51:54
BMG plugging a thousand yards and she got an 8, 7, 8's
00:51:59
diameter average.
00:52:02
Speaker 2: That's crazy.
00:52:05
Speaker 3: Uh, I, there was another fella.
00:52:06
Uh, the the gun, the gun range officer, the, the, the fire
00:52:10
control officer, the gun range comes in.
00:52:12
There was a, there was a.
00:52:13
It was a store that that uh went under and uh, a store that
00:52:17
went under and they had a.
00:52:20
They had a closeout sale and he comes in with an 1895 Marlin
00:52:24
and he didn't bring back a new gun.
00:52:25
He says I shot this thing three times.
00:52:27
He didn't come in with his new gun and put it on my gun counter
00:52:30
.
00:52:30
He came in and threw it down.
00:52:32
He says this thing kicks too hard.
00:52:33
He says put a focus, strike on it.
00:52:35
He took that 1895 Marlin 1870.
00:52:39
That's sorry.
00:52:40
Uh 45 70 and 1895 45 70.
00:52:44
His name is bruce, he's the fire like.
00:52:46
I said, the fire control officer at the range, past president.
00:52:49
In fact, I'm going to go shooting again next week,
00:52:51
doesn't matter.
00:52:51
He went home with his 45 70 and he says I ran 37 rounds
00:52:58
plinking with a 45-70 in a t-shirt.
00:53:01
I ran out of bullets.
00:53:03
He says I'm going to have to reload some more.
00:53:04
They got an offload target at 500 yards and he was plinking.
00:53:09
Him and his buddy Dale were plinking with a 45-70.
00:53:12
Bang, bang, bang.
00:53:15
I heard that story more than once.
00:53:16
I heard a fella in BC, in the West Coast it might have been
00:53:21
Washington State, maybe Him and his son ran 100 rounds between
00:53:25
the two of them in a 45-70.
00:53:27
Playing Bang, bang, bang, bang.
00:53:31
Okay, my turn.
00:53:32
They were playing in a 45-70 with a focus train.
00:53:35
And the reason that these things continue, you know.
00:53:40
The fellow I told you about ran 450 shots in the weekend, an
00:53:43
older gentleman that would have been black and blue from his
00:53:46
earlobe to his belly button.
00:53:47
In any other case, by reducing the energy transmitted to the
00:53:51
shooter to a comfortable amount because of the hydraulic shock
00:53:55
absorber that's in this thing, it extends the range, the
00:53:59
comfort, it allows you to get into the behavior of what you're
00:54:04
trying to do, rather than the behavior what you're trying to
00:54:06
do is doing to you.
00:54:07
Right, yeah, yeah, and, and, and, and, on, and, on, and on
00:54:11
and on.
00:54:12
I've heard yeah, anyway, it's, uh, it's, uh, it's, it's a
00:54:15
privilege, man it it really is, justin to participate in such an
00:54:20
elegantly simple realization.
00:54:23
Hey, let's put a bunch of these thin films together in a bag
00:54:28
full of juice that has the same density as the flesh of a human.
00:54:32
So now we're not hitting the bowl of Jell-O with a stick.
00:54:36
We're hitting the bowl of Jell-O with a bag, tied on the
00:54:39
end of the stick.
00:54:40
Yep, and the Jell-O in the stick, the Jell-O in the bag and
00:54:44
the Jell-O in the bowl get to know each other intimately and
00:54:48
it makes the load coupling transparent.
00:54:51
You don't get bruising, you don't?
00:54:53
You know, it doesn't hurt.
00:54:54
We reduce the muzzle, rise.
00:54:55
Guess what We've just?
00:54:57
We've just made a significant advancement in the firing of
00:55:00
shoulder fired guns.
00:55:06
Mark Leary, where did the name Falcon Strike come from?
00:55:08
You know, there's an interesting thing that happens.
00:55:10
Where does the name branding come from?
00:55:12
Well, it was the result of a branding exercise from a very
00:55:15
talented man, our first marketing director, and the crux
00:55:21
of what we ended up with was in my mind's eye.
00:55:25
I'm the falcon and I see the target at 185 yards and that's
00:55:31
that one little point in all of the space, that's the one little
00:55:35
point that the bullet has to get.
00:55:36
And I'm the falcon and I've taken my speed dive and I'm
00:55:41
going, going.
00:55:41
The target's getting bigger, the target's getting bigger and
00:55:44
zip, pop, bullseye, gotcha.
00:55:48
And so you know where did the, where the name come from?
00:55:51
We did, you know, we, we, we sat around the room drinking coffee
00:55:55
and comfortable couches, and you know, you know, are we going
00:55:59
to call it an animal, are we going to call it a machine, are
00:56:01
we going to call it a, an emotion, you know?
00:56:02
Uh, okay, let's talk about emotions.
00:56:05
Okay, let's talk about emotions .
00:56:06
Uh, the super pink pillow, uh, the, the big woods, uh, the, uh,
00:56:12
the, uh, the, the, the mama's boy, uh, right, Okay, well all
00:56:19
right, write those down.
00:56:20
Let's talk about animals.
00:56:21
Well, we got a cobra and we got a bear, and we want strength
00:56:25
and we want aggression and we want precision, we want elegance
00:56:33
.
00:56:33
Okay, let's talk about that, let's talk.
00:56:36
What do we want to accomplish?
00:56:37
What do we want to say?
00:56:38
Okay, let's talk about that, let's talk.
00:56:39
What do we want to accomplish?
00:56:40
What do we want to say you know , um, the, the, um, yeah, that's
00:56:45
, that's, it's a process, uh, and and that is just one example
00:56:49
of the effort that was put into arrive at an elegant, simple,
00:56:56
high-performance solution.
00:56:57
Speaker 2: All right For the people listening.
00:56:59
Where do they go to buy this?
00:57:01
Speaker 3: Falconstrikeusacom an elegant, simple,
00:57:03
high-performance solution.
00:57:03
All right For the people listening.
00:57:04
Where do they go to buy this Falconstrikeusacom?
00:57:06
Speaker 2: Falconstrikeusacom and everything's on there.
00:57:08
You ship it right to them.
00:57:09
Speaker 3: Ship it right to them .
00:57:10
Our distribution center is online.
00:57:13
Everything's in stock.
00:57:14
It has been since the beginning , made on our chunk of ground
00:57:22
with our steel and our aluminum and our rubber and our screws.
00:57:23
I'm a firm believer in that.
00:57:24
There's a hole.
00:57:25
There's a hole.
00:57:28
Yeah, you know what I'm going to shut up now, but I'll tell you
00:57:31
one thing.
00:57:31
Let me put it to you this way 40 years ago, when I dreamt of
00:57:59
having good hand tools, snap-on Fuller, you took apart all the
00:58:02
mills.
00:58:03
They took apart all the machine shops.
00:58:04
They took apart they built satellites everywhere else.
00:58:07
You know what I'm talking about and to the point where it cut
00:58:14
the ability to do it here.
00:58:16
Now, part of being born in the mud, under a rock, in the swamp
00:58:22
was going to get every single example of machine tool that I
00:58:26
could and gather them and clutch them like mother hen under my
00:58:29
wings and learn how to use them and how to be creative and apply
00:58:36
them for exactly what they were meant for them, and how to be
00:58:38
creative and apply them for exactly what they were meant for
00:58:39
.
00:58:39
My entire life has been a grand adventure of learning, and I
00:58:47
didn't start with a machine shop because I wanted to make money.
00:58:50
And I didn't start with a machine shop because I wanted to
00:58:56
wear out a bunch of humans and trade four quarters for a buck,
00:58:57
plus the 21 cents profit, the blue chip profit.
00:59:00
Yeah, I didn't want that.
00:59:01
What I wanted was the privilege of making anything I wanted
00:59:06
whenever I wanted, and to keep that art alive.
00:59:09
All of the old dinosaurs.
00:59:11
I made it a fervent, passioned exercise to go and talk to all
00:59:17
the old dinosaurs, impassioned exercise to go and talk to all
00:59:20
the old dinosaurs, beginning from forging steel, to
00:59:23
understand the art, the craft and to resolve to a scientific
00:59:25
reason why things happen.
00:59:30
I've got a full-on manual machine shop.
00:59:33
I've got a full-on CNC machine shop.
00:59:34
I've got mold-making capability .
00:59:36
I've got rubber molding machines, plastic ejection mold
00:59:38
machines.
00:59:38
I've got mold making capability .
00:59:39
I've got rubber molding machines, plastic ejection
00:59:40
machines.
00:59:41
I got punch presses.
00:59:41
I've got cranes.
00:59:42
I can, I can, I can.
00:59:43
Cnc plasma cutting table.
00:59:44
I got all the welding processes I gotta, I can.
00:59:47
I got a lot of toys.
00:59:49
I can make castings.
00:59:51
I can make forgings right here.
00:59:53
Um, yeah, all that stuff.
00:59:57
I can melt down an oil engine block and cast a mold block,
01:00:03
machine it out and make.
01:00:04
I wouldn't because the quality of the mold wouldn't be there.
01:00:08
But I can make the blank to make the mold block, to make a
01:00:12
falcon stripe, and all of that is an example of being the
01:00:19
candle holder, the flame holder right Of right here, right now.
01:00:24
Now I'll tell you.
01:00:24
People say, martin, how come you're not a millionaire yet?
01:00:28
Well, I'll tell you, because I've been holding the flame here
01:00:31
.
01:00:32
I didn't do it for the money.
01:00:33
I did it for the joy of understanding the science.
01:00:38
I did it for the privilege of doing what I want when I have
01:00:42
the inspiration to do it.
01:00:43
I did it for the adventure of spending 15 years inspiring
01:00:51
young men and being the nurturing, the one that would
01:00:53
just click that switch and get them to see the elegance of it.
01:00:57
I got to sit in the mahogany boardrooms.
01:01:01
This freaks me out.
01:01:02
Man, sit in the mahogany boardrooms and here I come with
01:01:06
my crafted little bag of experiences and, across the
01:01:11
table, phd, phd, engineer, engineer, phd, phd.
01:01:14
They got the bean counter, they got the top purchasing guy.
01:01:17
There's about 10 of them there.
01:01:18
They all got their arms crossed and they know what machine they
01:01:21
want and they know they want to take a chunk out of my hide to
01:01:26
get what they want right.
01:01:28
They're aggressive, I'll grant you that.
01:01:30
And on my side there's a PhD engineer that I taught with a
01:01:35
really crafty dynamics engineer.
01:01:36
He did him and I did tag team, all kinds of business Myself.
01:01:39
There's a salesman and there's the owner of the business,
01:01:42
that's it.
01:01:43
And we would have an hour and a half meeting in the mahogany
01:01:47
boardroom of the aircraft manufacturing place and after an
01:01:52
hour of talk and blah, blah, blah, blah, blah, they would all
01:01:55
lean in and say, okay, martin, what are we going to build?
01:01:57
What a privilege.
01:02:00
And I'll tell you, we made quarter million, half a million
01:02:04
dollar turnkey machines to 50 ton, hydraulic presses to squish
01:02:08
landing gear.
01:02:09
We made all kinds of stuff to try to break the rotor parts on
01:02:12
helicopters and had a lot of interesting adventures.
01:02:16
Now, that doesn't come from nothing and I hope you don't
01:02:21
think I'm being rude or proud.
01:02:23
Please understand that.
01:02:25
It's the description of the passion to hold the knowledge
01:02:33
and the ability to do so as the product Does.
01:02:35
That make sense.
01:02:35
Ability to do so as the product Does.
01:02:40
That make sense.
01:02:41
And included in all of that are the machines.
01:02:46
And I'm not going to make the best aluminum casting there is,
01:02:47
but I'll make you one and all of the rest of it, how to forge,
01:02:51
how to make the forging does, how to make production.
01:02:55
All of that stuff is all sitting in reserve the hard way
01:03:01
while everybody went to China to get a boatload of junk.
01:03:03
I'll tell you where that junk is it's all in the landfill and
01:03:07
they're hauling another boatload and finally somebody said wait
01:03:10
a minute.
01:03:10
Anyway, that's a whole other story.
01:03:12
Now, when the COVID hit, everybody started climbing back
01:03:17
on board, made in USA, because they were screwed.
01:03:21
I had a smile a foot and a half wide, and I'll tell you why
01:03:28
Because everything that was required was sitting in a pile
01:03:32
waiting to be turned on, click.
01:03:33
I didn't go to China for anything, not a bit of it, or
01:03:39
anywhere else.
01:03:40
It's all made here with our steel, with our people, with our
01:03:44
hands, with our grit, and there was no shortage.
01:03:50
I don't think I had a back order for more than 10 parts, 10
01:03:56
recoil pads, in all of the last five years in the USA.
01:04:00
Why?
01:04:02
Because I make it here.
01:04:03
I hire my neighbors, they work, they're happy.
01:04:07
We make it with our steel and our aluminum.
01:04:09
What's the problem?
01:04:11
There is no problem and I take great delight in well anyway,
01:04:24
you're passionate about it.
01:04:26
There's different ways of doing things, there's different ways
01:04:28
of going about it, but I tell you, I sleep at night because
01:04:32
I've got everything I need.
01:04:32
I'm richly blessed by a good bunch of folks, a round of happy
01:04:36
people.
01:04:36
Richly blessed by a good bunch of folks, a round of happy
01:04:40
people.
01:04:40
And, yeah, that goes a long way to soften the blow of having
01:04:45
done it the hard way.
01:04:46
And there's never any problem, there's just no, there's just
01:04:52
everything's up from here.
01:04:53
And so that same organic growth track of biding my time to make
01:05:01
sure I didn't drop the great pearl in the mud, losing it
01:05:04
right.
01:05:04
Now we're set and a whole lot of people are enjoying the
01:05:10
fruits of that disciplined slow burn.
01:05:14
Because I don't intend to get a flash in the pan.
01:05:21
Get on the boatload of junk, get in, get out, make my money
01:05:29
and yeah, that's no justice there in my scale of ethics.
01:05:30
Speaker 2: Thank you for coming on.
01:05:31
I appreciate you and we look forward to talking to you again.
01:05:36
For sure, Absolutely Call the 800 number, press 2.
01:05:37
We look forward to talking to you again.
01:05:38
Speaker 3: For sure, absolutely Call the 800 number, press two.
01:05:41
It comes to me.
01:05:42
Speaker 2: Does that come straight to you?
01:05:43
Now?
01:05:43
I'm tech support.
01:05:44
Yeah, your tech support.
01:05:46
Speaker 3: For now, anyway, yeah , uh, tech support, because I
01:05:49
know it so well, and so right now we're in a phase of, of, uh,
01:05:51
of growth that that is making Falcon Strike, the corporate,
01:06:04
the whole thing scalable, sustainable and profitable those
01:06:08
are the three words that I repeat to myself.
01:06:10
It has to be scalable, sustainable and profitable,
01:06:14
which requires a whole different skill set than making an
01:06:18
elegant, shiny object.
01:06:20
Speaker 2: Right.
01:06:20
Speaker 3: Right, yeah, but that's where we're at right now.
01:06:25
Speaker 2: I appreciate your time.
01:06:26
Appreciate you coming on.
01:06:30
Speaker 3: I really appreciate the time we had together.
01:06:31
It's a privilege to have the opportunity to describe the
01:06:37
passion that I have and the process of participating in such
01:06:41
an elegant thing called Falkenstrike.
01:06:43
It certainly is a grand adventure.
01:06:46
It's a lifelong grand adventure .
01:06:48
The whole process has been wonderful and I really enjoyed
01:06:53
our afternoon together.
01:06:54
Thank you very much.
01:06:55
Speaker 2: Thank you.
