The Next Generation of High-Performance Shooting Eyewear

The Next Generation of High-Performance Shooting Eyewear

Discover the future of shooting eyewear as we chat with Dennis Sprenger and Phillip Pilla about the game-changing Raptor II series. Prepare to be amazed by the innovative lens technology that's about to take the shooting world by storm in 2024. From the vibrant chromatic shifts to the practicality of transitioning from the shooting range to everyday wear, this episode is packed with insights on the latest advancements from Pilla. Get a peek into the meticulous crafting behind each pair of glasses.

We discuss features that set the Raptor 2, Velociraptor, and Outlaw series apart from their competition. We get into the complexities of matching prescription lenses to the specific needs of different shooting disciplines, and just how Raptor series stays ahead of the curve. You will be amazed by the customization options and groundbreaking filter technologies designed to enhance visual acuity in any lighting condition. This episode is an explains a lot, in detail, for shooting enthusiasts eager to learn about the vision-enhancing capabilities of these high-performance eyewear options.

1 00:00:00
Speaker 1: Welcome to Shotgun Sports USA.

00:00:02
Powered by Winchester Ammunition, the American legend.

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Listen to the best shotgun shooters from all over the world

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in every discipline Championship-winning coaches,

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gun clubs, target setters, vendors, as well as companies

00:00:16
that make it all happen, brought to you by Briley Rick

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00:00:24
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Thanks for listening and remember to visit us online at

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00:00:35
Instagram.

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Speaker 3: In this episode, dennis Springer and Phillip Pila

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revealed the new products for 2024.

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Listen closely as they talk about the differences between

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the lenses.

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They talk about the new Raptor II and they even explain why the

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Outlaws are called X6 and X7, which I didn't know.

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Thanks for joining us today on Shotgun Sports USA.

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Hey.

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Speaker 4: Dennis, what's up?

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Hey, not much, just looking forward to talking to you again

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and just sharing some new information with everybody.

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Speaker 3: Well, you were just on a few weeks ago or a month

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ago or whatever it was.

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You have more to talk about.

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Speaker 4: Yeah, we really do.

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The Raptor II has come out and I know there's a lot of

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questions about that and we finally got the 2024 lenses.

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I think they were in customs for three weeks I think Phil was

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going to have a stroke but those finally came out last week

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.

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Hoping that you got your package.

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Speaker 3: Yeah, yeah, I made a post about it.

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Yeah, it's all right.

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The.

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We'll talk about the lenses later when we get Phil on.

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But yeah, the new 12 is pretty, pretty popping.

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Speaker 4: Yeah, I mean that that 19 just became really

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popular and more and more and more and and people wanted

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something a little darker and, like you said, it's, it's stout

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and and Phil will go into it too .

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I mean there's new acronyms.

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You know spa, you know he has on every lens.

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So I want to ask him things like that what?

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Ok, it was bad enough.

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You couldn't explain chroma shift.

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Now explain spa to me.

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You know, and he's just so good at that.

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I mean, he's lived reason dies to stuff and he's so like not,

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you know, not even looking at this 2024 stuff.

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I'm not kidding that, he's talking about stuff in 2025 and

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26.

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And some of the technology is just mind blowing and I mean

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it's exciting as a as a Pula dealer, to hear how he keeps

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pushing envelope and and just working with everybody.

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You know, like yesterday, you know, I think, when you called

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me and we tried to set this up, I said, man it, and just, you

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know it's hard, justin.

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And you said what's so hard about selling pilas?

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Remember, yeah, remember, when you're you're questioning me and

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I said, well, maybe the word isn't hard.

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I said it's, it's consuming because I mean we literally get

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30 messages a day and and just just answering questions and

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things like that.

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Because, as you know, the reason we're doing this podcast

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is because this product is complex and for some reason, I

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still enjoy helping people.

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So just looking forward to tonight and just getting that

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message out to everybody.

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Speaker 3: It's Pula.

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Pula is really confusing with the numbers.

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You know we've talked about that before.

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There's so many numbers that mean so many different things,

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and now he's adding in blueberry and lime chroma shift and don't

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forget.

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Speaker 4: Goldenberry, Goldenberry and you know, big

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guava yeah, red hot chili pepper yeah.

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Speaker 3: But there's a reason behind all of it, you know.

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Speaker 4: I'm excited to listen to him talk about it, so I hope

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everybody else is too so.

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But you know I'm looking forward to this year and and and

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you know things are going good, you know.

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Speaker 3: Yeah, I saw your daughter and her husband at Jack

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Link's with Clay Target Vision.

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I guess you didn't feel like coming.

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You should do good to go down there, right.

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Speaker 4: That's a long way away, I don't.

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I mean, like I told you, I haven't been south of Illinois.

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Well, so are they.

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Where are they from?

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They're from Wisconsin, they in Beloit they live.

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But yeah, I know, I don't worry , I heard about it, and so she

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talked the old boy to going into the southeast region also.

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You know that's that's coming up quick.

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You know that's three weeks away.

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So I'm really looking forward to coming to Georgia.

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I hear it's supposed to be nice .

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Yeah, what do you know about Georgia?

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Speaker 3: Georgia is fine right now, but you need to come on

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back when it's about August and see what you think about it then

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.

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Yeah, oh, you know, we did it.

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We did some giveaways down at Jack Link, so you sent me some

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frames and I thought that was a pretty good turnout, I mean as

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far as the interaction we have with some people, and maybe

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we'll get to do that again somewhere.

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Speaker 4: Yeah, I mean well, like, do you have any pulled on

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there in Georgia at that southeast regional?

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Do you think I'll have a good spot?

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Speaker 3: Well, zach Garedo is always going to give you a good

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spot.

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I'm going to be serious about this.

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There's not a bad spot down there, it's.

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I mean it's a straight line.

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I mean there's.

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You know where all the vendors go.

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It's pretty much right there.

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You know, let's.

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He parks you around the corner somewhere down by the, where

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everybody keeps the campers and stuff.

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Speaker 4: Yeah, my buddy ordered me a new tent, so I'm

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really looking forward to that.

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I hope I have it in time.

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Speaker 3: Yeah, we're going to have you set up, so we'll talk

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about that for a second.

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You're doing something a little different this year.

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When you go to places, you're going to have a bigger tent,

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right Correct, with sides and with graphics and with all this

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crazy stuff on it.

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What are you doing that for?

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Because you got, because you got wet at nationals, or because

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you want to do something, boy?

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Speaker 4: I did get wet at nationals.

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It did rain that whole week and it's like every time it rained

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the tablecloth got wet and we were hanging stuff up in the

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wind and so, like I said, I have a good buddy that set me up

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here and yeah, no, we're looking forward to this summer, you

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know, going down to the southeast region all, and then

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the month right after that going to M&M.

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And you know I was on Phil three years ago about that shoot

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.

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I really wanted to, you know, be there and Phil's been good

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enough to me to, you know, with his friendship with Anthony and

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stuff like that, to secure that for us.

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So, and after that, the world fee test by Pete Malloy's, and

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we're going to be sponsoring the prelim up there and help

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supporting him a little bit.

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Is that how you?

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Speaker 3: say it.

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Speaker 4: Preliminary, I think it's three courses.

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So three syllables, three courses.

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Oh, I got it.

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Yeah, and then you know, being the title sponsor again for the

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US Open and at my home club, which I'm really, really excited

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about.

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I just think you know, you know me, I'm proud of Northbrook,

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brett and the board and I don't know.

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I just you know, those guys are just every time I go there to

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shoot like there's a bulldozer working, there's something being

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done.

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You can see your money at work.

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You know, today I had two pallets of shells.

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Fedex calls me and says your two pallets of shells are being

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dropped off and I'm like, oh crap, I didn't call Brett.

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So I called Brett and just say Brett, can you get two pallets

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of shells free?

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Answers.

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The phone sends me a picture of the two pallets on the ground.

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The target setter calls me Tony asked for my combo of my unit.

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You know they put it on the forklift, put it inside.

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I don't know, it's just, it's a great club and I think that if

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you haven't signed up for the US Open, I mean it's just.

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I just have a lot of faith in Brett and everybody at that club

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that it's going to be a great shoot.

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Speaker 3: Yeah Well, they always put on a good shoot.

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I mean, it's big enough, it's tough enough, and you know now

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how far do you live from Northbrook.

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Speaker 4: I live an hour and 20 minutes and you know I drive by

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a lot of clubs to get to it.

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I live in Wisconsin but for me, even at 40 cents a target, I

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feel like I get the most value by going there.

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And and you know it's.

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You know I'm trying to think I'll be wrong at this, but we

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must have like 50 garages on the property.

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You know where.

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You know I come pulling up, I push the button, my garage opens

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up, there's my ranger.

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You know we have.

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I have my shells in there.

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It's just.

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It's just, I don't know it.

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It it?

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They're really accommodating and it's.

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You know, great restaurants.

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You can have a nice breakfast or just everything about it is

00:09:35
nice.

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So I'm just just looking forward to the US Open, like

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always, yeah, yeah.

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Speaker 3: Well, you're going more places than you did last

00:09:43
year and the year before and the year before.

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Speaker 4: Yeah, you know it, and that's just because of my

00:09:49
daughter and you know my son along my wife, you know, I mean

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I think with all four of us now, I mean we're, we're looking

00:09:57
forward and I said it last time.

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I mean it's just, it's nice to be with everybody and see

00:10:02
everybody.

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That just makes it, it brings everything full circle.

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You can talk to him on the phone, but you know shaking

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somebody's hand and you know, even at the, you know the

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nationals.

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I mean people are baking stuff for us and bringing us food, and

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it's just, you know.

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I don't know.

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I enjoy it more and more and my daughter is pushing me more and

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more.

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Like, dad, you're going, so I guess I'm going to the Southeast

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and see my buddy Justin.

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Speaker 3: Well, I'll tell you this.

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So I mean, I've been to a lot of clubs and I don't remember

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one that has where.

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So where four city is located is right in the middle of

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everything.

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Like you could.

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You could pull out of there and get to a barbecue restaurant

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and literally two minutes and then you can go right across the

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street from it and eat seafood.

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I mean, the hotels are 10 minutes away.

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It's it's like everything is right there, and if you don't

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have something to do.

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You're going to ghost tour.

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If you don't like that, then you can go.

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Look at all the history from you know the wars back in the

00:11:00
day.

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So there's all kind of stuff you can do in Savannah.

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Speaker 4: Well, I paid a tour.

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I paid a tour guide, so I'm hoping I get a good.

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Have a good trip.

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Speaker 3: Well, that'll be good .

00:11:11
So something is something new.

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You're starting this year probably at the regional is

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called the Clay Target vision lounge, right.

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Speaker 4: The CTV lounge?

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Yeah, we're going to.

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You know what is that?

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We, I don't know.

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We always have people hanging out or stuff like that.

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And you know, even, like Rebecca said, that you know Zach

00:11:30
and Desi are there and Jim Greenwood's working on Zach's

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gun and and it's just nice to have a place to come sit and

00:11:38
relax and, just like you said, socialize.

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So, yeah, we're going to have the CTV lounge down there and

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you know, at all these shoots we want to just make it that.

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I mean Rebecca, you know, tells me dad, you give too much away.

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But you know, at the Jack links I think she did pretty good.

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You know, as far as you know, we really like to give back to our

00:11:57
customers because I have to admit, I mean, yeah, we are busy

00:12:00
, yeah, we do really well, but it's our customers and it's just

00:12:04
a great way for us to, you know , have a cooler of water or just

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something and giveaways, and I don't know, it's just we want to

00:12:13
give back to the sport.

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You know, more than people think and we do, you know, just

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by.

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You know the sponsorships and things like that, and I'm

00:12:20
sponsoring, you know, the grand again this year.

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I'm not even sure if I'm going, but I want to sponsor, you know

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, the grand and and and those shooters mean a lot to me, those

00:12:29
trap shooters and you know, just to have that.

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You know is is important to us and and, like I said, we just

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want to be able to share with our customers some of our

00:12:41
success.

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And they say they seem to respond to that and tell their

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buddies, or you know friends, and and we keep growing.

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That's for sure.

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Speaker 3: Are you gonna have gummy bears at the regional?

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Are you gonna carry those on a plane?

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Are you gonna get you some?

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Speaker 4: No, I got a buddy that lives in Georgia.

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I'm going to ship everything down to him and then I'm going

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to make him bring it to me In that order.

00:13:04
My wife packed for you this week.

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I told her don't put gummy bears in there.

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Did she listen to me?

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Speaker 3: No, there's gummy bears in there.

00:13:10
All right, good, why, well, she's not?

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Speaker 4: no, I just told her he don't don't, he don't need

00:13:15
gummy bears, and so I was just curious if she sent them.

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Speaker 3: Yeah, she sent me.

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She didn't send me as many packs as she normally does.

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I counted them.

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You only send me four.

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She only sent me three this time.

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Speaker 4: All right I got one card.

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One card.

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That's hard to market us with one card.

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I'll have to talk to her about that, you know.

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But that's, that's part of our success.

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Every quarter we put some business cards in and and and,

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like I said, it really helps because people, if, if I can get

00:13:45
that order out within hours and that customer calls me, you

00:13:48
know, a day or two later it says I can't believe I have my order

00:13:51
.

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It just, it just helps us, you know, grow the business and

00:13:55
that's, you know, part of it.

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So we just keep pedal to the metal and try to have fun doing

00:13:59
it.

00:13:59
So it's great.

00:14:01
You want to give the old boy a call here?

00:14:04
Speaker 3: So what we have.

00:14:06
We got Dennis on, of course, and we were talking about what

00:14:09
he's going to be doing this year as far as the shoots are

00:14:11
concerned.

00:14:11
And then we also talking about the new lenses that are out for

00:14:14
24.

00:14:14
And yeah, and all the.

00:14:17
We talked about the names and how we want to find out how you

00:14:19
come up with all those, all those crazy names and they mean

00:14:22
something and we want to find out what that is.

00:14:24
And then you got the new Raptor that's out.

00:14:25
So, let's, we didn't, we didn't talk about that, the last show

00:14:28
that you did.

00:14:29
So let's, let's kind of get into that, this show, and uh,

00:14:31
okay, and let's talk about what's new.

00:14:33
And Dennis, if you want to you probably know the question Ask

00:14:36
him as far as the new lenses getting here.

00:14:39
Speaker 4: Well, if I ask him questions, I kind of ask him the

00:14:42
questions that that I get all day.

00:14:43
So I'm pretty much just representing the, the, you know

00:14:47
the customer out there.

00:14:48
But, phil, yeah, pretty exciting to get the Raptor to.

00:14:51
Maybe let's just start off a little bit and talk about Raptor

00:14:56
to.

00:14:57
What are the big differences, what are the similarities, how,

00:15:00
and?

00:15:01
And just explain it a little bit to us and why you're so

00:15:04
excited about the Raptor to and also Phil.

00:15:07
Speaker 3: let me add to that.

00:15:07
Let's talk about the difference in the Raptor and then the

00:15:11
outlaw.

00:15:12
Okay, Cause some people may not know what that is.

00:15:15
Speaker 4: And even the 540 and 580, justin, I think we can hit

00:15:18
on all that, especially when it comes to RX.

00:15:20
That's a lot of a lot of questions during the day and

00:15:23
even if we can just touch on those for five minutes, I think

00:15:26
everyone liked to hear a little bit about all that.

00:15:28
All right, sounds good, so I'll start with the Raptor 2, phil.

00:15:34
Speaker 2: Okay, the Raptor 2 is an evolution of the Raptor

00:15:40
platform and the Raptor platform was really an evolution from

00:15:44
our 580.

00:15:46
And the deployment of that kind of technology is really more

00:15:52
for individuals that want slightly more of a traditional

00:15:57
look to what they're wearing.

00:16:00
And then you know we have actually a ton of customers that

00:16:03
want a pair of glasses that they can go shoot in, get in

00:16:06
their truck, go get a gallon of milk, go home and never take

00:16:11
their glasses off.

00:16:12
So you know, that kind of fits the bill there, just purely from

00:16:16
a lifestyle and a cosmetic look , the frame is a phenomenal

00:16:21
frame to wear in the field for small game and any or hunting

00:16:25
needs.

00:16:25
So you know, from a pure, just to say, model standpoint, you

00:16:30
know, for the last I'd say, 15, 20 years we've always had mask

00:16:35
product, meaning one lens across your entire face, and we've

00:16:38
kind of dabbled in the two lens solution because there's a lot

00:16:43
of folks out there that like a two lens solution and a fully

00:16:46
corrective measure in terms of utilizing prescriptions.

00:16:50
So the Raptor II really builds on the evolution of really what

00:16:56
we did with the Raptor.

00:16:57
And the Raptor is very different than the 580 and 540

00:17:03
or 500 series line because what it allows the lens to do is

00:17:07
float.

00:17:07
So the original design study was how can you actually make a

00:17:11
pair of glasses where the corrective measure, meaning the

00:17:14
prescriptive lens, is not affected by the wearer or the

00:17:18
wearer of the product, where when you flex a frame you

00:17:22
actually change the attitude of the lens on your face, thus

00:17:26
potentially influencing prescriptive power either

00:17:30
positively or negatively?

00:17:31
So the Raptor originally was designed to, you know,

00:17:39
facilitate a frame where that would not happen.

00:17:42
Then we kind of noticed a couple of things happening in

00:17:46
the marketplace where a couple of different types of styles

00:17:51
were being presented, and we felt that, given our engineering

00:17:58
background and the way that we facilitate, you know, our

00:18:01
thought process and bringing a product to the market, we wanted

00:18:04
to out engineer anything on the market, and the Raptor II,

00:18:09
along with the Velociraptor, is some of the most adjustable

00:18:14
product that's on the market.

00:18:15
I mean you can simply tune a pair of glasses either using our

00:18:19
planal lens technology, which is the non-prescriptive filters,

00:18:23
or prescriptive filters, and really tune someone's

00:18:26
prescription in the model.

00:18:28
And that really was the genesis of what we were trying to do

00:18:32
was make a pair of glasses that you could really dial in a

00:18:36
shooter's prescriptive need when they're in the stock.

00:18:41
A lot of optometrists out there, which is why sometimes it's not

00:18:45
the greatest thing to go to just a regular optometrist to

00:18:49
get you know your product fitted for a gun.

00:18:52
The ability to take a pair of glasses and fit them while

00:18:59
you're actually using the instrument is a far better

00:19:01
solution than just standing and taking the same kind of

00:19:05
measurements that you would with a pair of street glasses.

00:19:08
So the Raptor II being an adjustable nosepiece on our

00:19:13
copahinge, we were able to actually change the panoscopic

00:19:17
angle, meaning the tilt of the lens from the cheek to the

00:19:20
forehead and then the extendability of the temple arms

00:19:24
.

00:19:24
You have a ton to work with to kind of tune the seg height,

00:19:29
which is really where the optical center in your glasses

00:19:32
is, using that particular product.

00:19:34
So that was really the genesis behind our two lens system with

00:19:39
the Raptor family.

00:19:41
The Raptor, I thought, was a fantastic cosmetic entry for us

00:19:45
and certainly had the technical ability to allow a frame to be

00:19:50
fit to someone without affecting the way the lens was sitting on

00:19:53
your face.

00:19:54
The Raptor II and the Velociraptor just takes the two

00:19:56
a new level in terms of the customization of the product.

00:20:01
And the nice thing about the product is there are people out

00:20:05
there that you know get a little frightened as to the cost of

00:20:08
doing prescriptive measures and they have a need, just given

00:20:13
where they are in their life, that their prescription may

00:20:16
change, you know, every 12 months, every 18 months or

00:20:19
whatnot, and then they got to invest in all kinds of new

00:20:21
lenses again if you're using filters with prescription ground

00:20:24
directly into the lenses.

00:20:26
The nice thing about the Raptor series is you can use a

00:20:29
prescriptive insert do it once, have all the Plano filters in

00:20:34
front of it, which you know the setup really does work amazingly

00:20:39
well or you can put fully prescriptive lenses with the

00:20:44
filter in them in the frame as well.

00:20:46
So the thing that I'm excited about in terms of the product it

00:20:49
just gives a ton of latitude for someone to utilize a pair of

00:20:54
glasses both for prescriptive measures as well as Plano

00:20:58
measures.

00:20:59
It looks fantastic and I have to say the quality of the

00:21:02
product is just unbelievable.

00:21:04
My team in Italy just did a phenomenal job manufacturing

00:21:10
this particular design.

00:21:11
It's of the highest quality on the market, fully adjustable,

00:21:16
and is one of those products that you really look good

00:21:20
wearing as well.

00:21:21
So I think it checks all the boxes for us.

00:21:24
Speaker 3: Whoa, I might need to get something that's going to

00:21:25
make me look good when I'm wearing them.

00:21:30
Speaker 4: The thing that I just want to explain.

00:21:31
You know, we do do our axis in the 540 and 580, like Phil said,

00:21:36
and, and now we can do the same R axis in the Raptor too.

00:21:40
But the thing that that that I don't know if everybody's aware

00:21:44
of, you can just buy a Raptor with a 18 CED, 54 CIHC and a 92

00:21:53
CIL and just wear them, you know , instead of outlaws and just

00:21:57
get into a more traditional but have all the same colors, all

00:22:01
the same ice coatings that the outlaws have.

00:22:04
And then you know that wasn't available where in the 540s or

00:22:09
the 580s, where you could actually get a Plano lens.

00:22:12
Plano meaning there's no script , just you know what we normally

00:22:15
sell.

00:22:16
And explain Phil a little bit.

00:22:19
You know, when we talk about outlaw 6 and outlaw 7, people

00:22:23
think you just numbered them wrong.

00:22:24
But the real reason behind the that's a 6 and a 7, it describes

00:22:31
the.

00:22:32
You know, explain that and then explain the curvatures in the

00:22:38
Raptor.

00:22:38
Both I think the Raptor is a 6 base frame and an 8 base lens.

00:22:44
Can you just go into that a little bit?

00:22:46
Speaker 2: Yeah, I mean the numbers on our product do relate

00:22:52
to the base curve of the lens.

00:22:54
So, specifically on the outlaw X6, the reason we named it an

00:23:00
outlaw X6, it's a base 6 curve, which is a slightly flatter

00:23:05
curve than the outlaw X7, which is a base 7 curve lens, so it

00:23:11
has more wrap to it.

00:23:12
The nice thing about the Raptor frame is we have 8 base

00:23:20
geometry lenses that are de-centered, which means that we

00:23:24
can put more of an angle for lack of a better description in

00:23:30
the product and not have any aberration in terms of the

00:23:34
optics of the product.

00:23:35
The base 6 frame geometry gives us a lot of latitude in terms

00:23:41
of being able to do a wider range of prescriptive lenses

00:23:46
mounted directly to the frame.

00:23:48
So that gives us a lot of play in terms of being able to

00:23:55
utilize that product for a bunch of different uses.

00:23:58
The 8 base is even a higher wrap lens, so that really offers

00:24:05
not only a performance advantage but it really offers a

00:24:11
cosmetic look.

00:24:13
A traditional aviator is either on a 4 or a 6 base lens, so

00:24:18
it's a much flatter design.

00:24:19
Given the size of the lens is smaller, it actually just

00:24:23
perceptively looks flatter.

00:24:24
So product that has more wrap to.

00:24:28
It has a more cosmetically pleasing silhouette.

00:24:32
So the Raptor kind of checks those boxes as well.

00:24:37
Because we were really very focused on how do we do a

00:24:40
platform that is prescriptive friendly but also has a cosmetic

00:24:43
appeal to it as well.

00:24:46
So that was something that when I had one of the first

00:24:50
prototypes of the Raptor series, I had a 9.5 CID in it and I

00:25:00
can't tell you how many people would come up to me and say, wow

00:25:02
, that's just a great looking pair of glasses, not even

00:25:05
knowing that we manufactured them for shooting purposes.

00:25:10
The frame geometries are very fluid in terms of being able to

00:25:15
accommodate both needs in terms of plano, non-prescription and

00:25:19
prescription and, like I indicated before, you can buy a

00:25:24
plano kit and put a prescriptive element behind it.

00:25:29
We're also finding that people that want different prescriptive

00:25:34
levels like that particular approach because they can have

00:25:38
different inserts for more traditional approaches, whether

00:25:41
they're doing pistol shooting or whether they're doing hunting

00:25:44
on a scope, all those kinds of things.

00:25:46
There's a lot of utility in being able to use an insert in a

00:25:50
traditional pair of glasses with multi-filter approach,

00:25:53
meaning multi-lens kits from low light to full sun.

00:25:57
So the platform is, as I would say, a very elastic platform

00:26:03
because it really offers a whole lot of different options.

00:26:07
And the frame design also accommodates a straight bayonet

00:26:12
style, which is our edge temple, or a forked approach in terms

00:26:17
of you know, that's our trademark with our four points

00:26:20
of contact behind the year, with offsetting some of the weight

00:26:26
that the bridge feels on the front side of the glass.

00:26:30
So fantastic product has a lot of different technical merit and

00:26:36
then also really has I think you know, as I would say a lot

00:26:39
of street merit too, because it's just a great everyday pair

00:26:42
of glasses as well.

00:26:43
So Dennis points out quite well that you can put a full sun ED

00:26:50
meaning enhanced definition lens in the product, drive your car

00:26:54
with it all day and bang, get out at the range and even pop in

00:26:58
you know, a 92 CIL or even a 98 AR and go shoot under the

00:27:02
lights at the end of the day after you're done working.

00:27:04
So it's definitely a great new entry for us and certainly in

00:27:09
the early going here the reception to it has been really,

00:27:14
really phenomenal.

00:27:16
Speaker 4: Yeah, I mean over the last couple of weeks, I think

00:27:19
it's I mean 50-50, I've been putting a lot of RX scripts

00:27:23
right into the lenses and you know I'm doing some RX inserts.

00:27:27
And if you don't mind, justin, I just kind of want to go over

00:27:29
some of the RX aspects a little bit.

00:27:31
You know I read on Facebook and clay shooting or something.

00:27:34
Somebody will say I need a pair of prescription glasses, what

00:27:37
do you recommend?

00:27:38
And I can barely look at that without like having a stroke

00:27:43
because it's like you're somebody asking.

00:27:45
You know, facebook, what the right answer is and it's the

00:27:49
answers just go all over.

00:27:50
But if I could just try to explain it a little bit better,

00:27:54
you know the 540 series, 580 series, what we did have and we

00:27:59
always say if you have a stronger RX, you know meaning

00:28:02
you know a thicker lens or that the 540 always worked the best

00:28:06
for a really strong RX.

00:28:07
And then the 580 is a little bigger lens and we you can.

00:28:11
You know it's a little harder to put a strong RX in there, but

00:28:15
you know it's, it's flatter, it's like it's a six base right

00:28:18
A 580.

00:28:21
Speaker 2: The 580 is a is a base frame.

00:28:27
We use six base lenses on it and compensate for it.

00:28:30
Speaker 4: Right.

00:28:31
And so you know the same thing goes like with RX inserts, like

00:28:35
even with the Raptor.

00:28:36
The nice thing about the Raptor RX insert compared to an outlaw

00:28:42
RX insert is that it uses an insert pretty similar to the X6

00:28:48
Panther post but it's flatter so we can put, you know, I'm

00:28:53
putting a minus seven and you know, stronger and feel

00:28:57
comfortable doing it in the left curvature Raptor insert than

00:29:03
the outlaw.

00:29:03
And even like when, you know, like I had a guy I did an outlaw

00:29:07
insert for and he says, dennis, like it's just not clear, and

00:29:10
I'm like, well, I know the lens is right on and I always say,

00:29:14
send me a picture of you looking through the lens.

00:29:15
Well, this gentleman had such a high nose bridge that he's

00:29:19
looking out the bottom of an outlaw and and he wasn't, you

00:29:22
know, centered up and that's where this Raptor really

00:29:26
accelerates.

00:29:27
You know we talk about both the Raptor 2 and the Velossa Raptor.

00:29:30
The Raptor 2 does have an adjustable nose bridge that you

00:29:35
know has three clicks.

00:29:35
You can move it up and down.

00:29:37
So when you are do have a prescription and depending if

00:29:40
you get into your gun hard or you have a more upright head, it

00:29:44
has some adjustability.

00:29:45
But this Velossa Raptor.

00:29:47
It actually has a stem sticking out the top of it and you have

00:29:52
so much up and down adjustability.

00:29:54
But I think for a trap shooter it really would would be.

00:29:58
You know something that's depending on how you get into

00:30:01
the gun.

00:30:02
That Velossa Raptor gives you that ability to center that that

00:30:06
lens to your eyes and that's what just makes it so important.

00:30:09
And you know the other thing the Raptor 2, compared to the

00:30:12
original Raptor, the vertex index, which means the distance

00:30:16
between your eyeball in the back of the lens, is a little

00:30:21
smaller, a little better, a little less light noise.

00:30:23
So, like you said, it's just.

00:30:27
You know we're doing a lot of Raptor business lately and it

00:30:30
just seems to be growing Now the geometry of the Raptor 2 sits

00:30:38
closer to your face than the original Raptor.

00:30:42
Speaker 2: So Dennis points out, you know, definitely a

00:30:44
performance benefit to the correctability of the product as

00:30:49
well.

00:30:51
Speaker 3: Oh nice, I didn't know it sat closer to your face.

00:30:54
Speaker 4: Yeah, and it just, you know, it, just, it just it's

00:30:59
very comfortable and the adjustability of it even, like

00:31:03
you know, you can adjust an outlaw X6, outlaw seven a little

00:31:06
bit with the you know pushing the nose, you know saddle around

00:31:10
and stuff.

00:31:11
The adjustability of the Raptor 2 and the Velociraptor is, to

00:31:17
me, the game changer, especially for shooters, when you people

00:31:20
don't realize that we're all different.

00:31:22
We all have different RX strengths.

00:31:24
There's certain certain RX strengths that work better in

00:31:29
this type of glass compared to somebody with a mild script, you

00:31:32
know.

00:31:32
So that's where I do a lot of that during the day just talking

00:31:38
to people and getting them into the right, right glasses

00:31:42
according to how strong their RX is is the best way for me to

00:31:45
put it.

00:31:45
But do we want to talk anything else about the Raptor?

00:31:49
Do you want to start into these seven new lenses, phil?

00:31:54
Speaker 2: No, I mean, I really believe that you know there's

00:31:57
there's, I think, a lot of product on the market that

00:32:02
pushes a traditional format.

00:32:05
And you know the nice thing about the Raptor 2 and the

00:32:09
Velociraptor we put a lot of thinking into the geometry of it

00:32:13
and we really feel that we've we've landed on a product that

00:32:20
has the latitude to accommodate such a wide range of need, and

00:32:28
that's one of the things that's quite exciting about this

00:32:30
particular product.

00:32:32
And you know, as we, as we move forward, we're adding additional

00:32:39
filter technology and in plano for it and certainly the temple

00:32:45
options will become more prolific.

00:32:48
But in terms of out of the gate competitively on the market, I

00:32:54
feel that we've come up with the highest quality, most

00:32:58
adjustable product on the market that you know really will, will

00:33:04
stand up to any shooter's needs .

00:33:07
And the one thing about the Velociraptor that is coming is

00:33:13
we have a replacement nosepiece for the Velociraptor that will

00:33:20
allow for the stem, as Dennis put it, to be replaced with a

00:33:26
fully corrective insert for the Velociraptor as well.

00:33:29
So that's that's coming and quite an exciting development on

00:33:34
the backside of what we've introduced thus far.

00:33:37
The Raptor 2 uses the insert methodology that Dennis

00:33:43
mentioned, and then both models use fully correctable lenses as

00:33:48
well without the insert system.

00:33:49
So any any approach we can, we can definitely facilitate.

00:33:57
Speaker 4: And just to reiterate , if you have a stronger script

00:34:00
and you want to go with an insert, I definitely would say

00:34:04
go with a Raptor over you know an X6 or seven, because it's

00:34:11
just a flatter insert and it just accommodates those stronger

00:34:15
scripts better.

00:34:16
Speaker 3: Gotcha what I'm interested about.

00:34:20
I might try some of those, dennis, I hadn't.

00:34:22
I think I've seen those, the new ones.

00:34:24
I know I've seen the older ones , but I want to see the new ones

00:34:26
especially closer to your face.

00:34:30
Speaker 4: I'll send you a pair tonight.

00:34:31
You just got to tell me whether you want, like, copper frames

00:34:34
or if you want edge frames button.

00:34:36
I'll just send you some down and just text me what kind of

00:34:39
lenses you know.

00:34:40
Maybe let's just set you up for stuff to drive in for now.

00:34:43
Okay, I mean I still have your credit card, so it's okay, trust

00:34:54
me.

00:34:55
Speaker 3: I know you will.

00:34:55
I want you to start talking about what's going to be.

00:34:59
My favorite one is the 12.

00:35:01
I don't know what you?

00:35:03
Yeah, that's a good place to start right.

00:35:04
Speaker 4: Let's start with a the new 12 blueberry Phil.

00:35:09
Speaker 2: Yeah, well, I mean from from my perspective we

00:35:14
always come from a different point of view to Create a new

00:35:20
science for the year that we feel Is better than the last.

00:35:26
And you know, as we mentioned on multiple occasions Having the

00:35:30
opportunity to talk with you, we're we're an engineering-based

00:35:35
company.

00:35:35
It's all about the engineering, technology and the design of

00:35:41
what we do for performance and Cosmetic, all that other kind of

00:35:47
stuff, even though we were just talking about the raptor being

00:35:50
Cosmetically pleasing.

00:35:51
At the end of the day, the only thing that cuts the mustard for

00:35:54
me is doesn't work.

00:35:56
And and that's that's the ruler and this year we we did a lot

00:36:02
of homework on when were there holes in our lineup that we

00:36:09
could fill with brand-new thinking, where in years past,

00:36:13
we might have introduced something that was incremental

00:36:16
to a previous generation or whatnot.

00:36:18
And this year we really tried to focus on how we could take

00:36:23
Holes and introduce not only a solution for that but also marry

00:36:28
it with some new technology that we've brought to the table.

00:36:30
So this year we've we've introduced seven new filters for

00:36:35
this year's lineup.

00:36:37
Last year we had six new filters and the first one, at

00:36:43
the highest light value and lowest transmittance, is our 12%

00:36:49
lens and We've had a ton of people go my god, the 19 CIN is

00:36:55
just an absolutely phenomenal neutralization lens.

00:36:59
Can you do something darker?

00:37:01
And the interesting thing about doing darker, it's not just

00:37:05
make it darker.

00:37:06
You've got to really work on manipulating the filtration

00:37:10
science so that you don't lose the hallmark of our product in

00:37:15
terms of depth of field, level of clarity, enhancing visual

00:37:20
acuity, all the things that go into making a lens perform.

00:37:24
The darker that you get a lens, the downfall of it.

00:37:29
If it's not articulated properly, you really do lose

00:37:32
depth of field.

00:37:33
So this particular lens, as do all seven of our new lenses we

00:37:38
introduced this year and benefit from a new pigment and

00:37:43
filtration science that we call spa, which is a spectral pigment

00:37:47
accelerator.

00:37:48
And what that means in layman's terms is if any of you've ever

00:37:53
played with your iPhone and you start manipulating or editing a

00:37:58
photograph and you start dialing up all those little dials that

00:38:03
Apple allows you to do to make color more vivid or intense or

00:38:08
Put more contrast into the picture and those kinds of

00:38:11
things, and all of a sudden everything really starts getting

00:38:14
dimensioned to it.

00:38:15
That's the same level of a detail that's going into the new

00:38:19
technology that we've put in to manipulate the way that the eye

00:38:23
sees color, and the 12 blueberry lens.

00:38:27
We call it a blueberry lens because it has a level of purple

00:38:30
and blue to the lens that really allowed us to get great

00:38:36
depth of field and really kick back that green background and

00:38:40
relax the eye in what we would call direct sun, so sun coming

00:38:45
right at you.

00:38:46
And the new the new lens has been out there, I think three

00:38:51
weeks and the feedback has been phenomenal.

00:38:54
And it doesn't really matter what market we've been in.

00:38:57
The reality is the lens is performing absolutely

00:39:02
phenomenally and it is.

00:39:04
The feedback is wow, this lens is a darker 19, but it's really

00:39:09
vivid To a larger extent and that's really the technology.

00:39:13
That's that's in the lens.

00:39:15
But we really spent a lot of time because we had so many

00:39:18
people saying God, we really want a full sun Direct in your

00:39:24
face.

00:39:25
Purple neutralizer when I'm shooting against those green

00:39:27
backgrounds it still allows us to jack the target.

00:39:30
So that blueberry lens was the darkest filtration that we've

00:39:36
put out this year At the 12 percent level.

00:39:40
But that particular lens takes the spa technology, the spectral

00:39:44
pigment accelerator, which is basically infused into the lens

00:39:48
and then still borrows from all of the other Previous technology

00:39:52
that we built on last year, which was a runaway success for

00:39:55
us, which was the infrared and ice technology that is on the

00:40:00
lens as well, so that Still benefits from the ease of

00:40:05
cleaning of the lens, the hydrophobic nature of the

00:40:08
exterior of the lens, the Hydrophilic nature of the inside

00:40:11
of the lens in terms of spreading moisture to help

00:40:14
retard fogging on the backside of the lens, and then, in

00:40:18
working in concert with the pigment accelerators, is our

00:40:21
Infrared to just make everything that much more vibrant and

00:40:25
vivid when you're looking through the lens.

00:40:27
So the 12th blueberry is definitely a hit right out of

00:40:32
the gate and and really fill the need in our neutralization

00:40:37
family, which is our CIN Family, which is, you know, stands for

00:40:40
chroma shifts, infrared neutralizer, the.

00:40:43
The lens family now really, I think, has a real good breath to

00:40:47
it in terms of the 12, the 19, the 40 CN, the 52 CIN and then

00:40:53
up to the 65 CIM, and which also has, you know, a neutralization

00:40:57
filter bent to it as well.

00:40:58
So we have a whole suite of this base filtration idea from

00:41:05
now direct Sun all the way down to a diminishing light situation

00:41:10
.

00:41:10
So that was a great addition for us and filled a real need

00:41:16
for a lot of our customer base around the world.

00:41:20
Speaker 4: Wow, I agree.

00:41:21
I think that you know we can see.

00:41:24
You know, as far as our sales go, I Do.

00:41:28
You think I have enough of them for right now.

00:41:29
Filler, do you think I should order some more?

00:41:34
Speaker 2: If I had them, I'd give them to you.

00:41:36
Speaker 4: Yeah, no, I, I tried to jump in front of that because

00:41:40
I knew you would run out of them.

00:41:41
But, yeah, no, I, I, I.

00:41:43
I can't believe how strong that the 19 has become, and that's

00:41:47
just because of you know the way .

00:41:49
Yeah, it's a neutralizer, but it really started to perform, as

00:41:53
far as you know.

00:41:54
Seeing the target better and the 12, just you know, takes

00:41:57
that to another level.

00:41:58
So the next lens probably would be the, the passion fruit.

00:42:05
Speaker 2: Yeah, the passion fruit lenses is is is another

00:42:07
one where you know it seems like We've we've done a really good

00:42:13
job trying to find what our customers have been asking for

00:42:17
this this year.

00:42:21
Speaker 4: You know I've been asking for this lens for three

00:42:23
years, so right yeah this is true.

00:42:25
Speaker 2: This is true, the, the CI HP, which is the chroma

00:42:30
shift, infrared high contrast the.

00:42:35
The reality is we call this a passion fruit lens so that it

00:42:38
really had more of a specific target for us in terms of the

00:42:41
nomenclature and you know everyone, you know comments on

00:42:48
the names that we put on these lenses and we found it to be

00:42:51
like really very Interactive with our customer base and

00:42:54
shooters around the world because they kind of key in on.

00:42:56
It's much easier for someone to say, hey, send me the blueberry

00:42:59
lens than the 12 CI BB lens, where it becomes a little bit

00:43:03
more intense in terms of under, you know, remembering the

00:43:06
numbers and the letters and all that kind of stuff.

00:43:07
So the, the fruit lenses, we've always come from the

00:43:13
perspective that the, the lens is a healthy addition to what

00:43:19
the eye can perform In its sort of native state, where we put a

00:43:24
manipulative lens in front of your eye and then all of a

00:43:28
sudden We've really had a healthy impact not only on your

00:43:31
vision but the aptitude of what you can do from a performance

00:43:34
standpoint in the chosen sport, certainly in firearms sports.

00:43:40
So the, the fruits have really done well for us and we just

00:43:45
continue to use fruit based nomenclature, along with the

00:43:49
scientific base of the transmittance level being the

00:43:52
number and then the, the act.

00:43:56
You know, the the letters that we use for each one of the

00:43:59
acronyms for what we put in terms of the technology.

00:44:04
But the passion fruit is is probably, you know, one of those

00:44:08
, those families of lenses over the last ten years that we just

00:44:12
have had an enormous amount of success with and we've changed

00:44:16
Things like, for example, when I said that these lenses are

00:44:19
completely different, they're filling holes in in the past.

00:44:23
We've taken this particular filtration family and we've

00:44:25
tweaked it a little bit, change the transmittance level a little

00:44:28
bit.

00:44:28
Where we had a 50 RHC that we turned into a 47 CI HP HC and

00:44:36
and that was a benefit to that particular filter at that

00:44:42
transmittance value.

00:44:43
This particular filter really fits in between our 15 CI HC,

00:44:49
which this past year the introduction of that lens as an

00:44:54
infrared ice lens was one of our top five lenses and the 47 CI

00:45:01
HC.

00:45:01
That particular lens has been, I would say, one of our top six

00:45:07
lenses of all time and the ability for us to now articulate

00:45:13
a new filter that's not a full sun or a medium light lens, we

00:45:18
call this a mid-light lens, and the Mid-light lens is sort of

00:45:24
when you have yellow light out there but you have a lot of

00:45:27
puffy clouds where it's actually cutting down on the overall

00:45:31
amount of light reaching your eye.

00:45:32
So it's not a really bright bright situation, but it's

00:45:37
between what we would say medium light, where you might have

00:45:41
gray overcast or that kind of thing.

00:45:43
This is in between that and to get the performance to Step into

00:45:49
its own, we had to rearticulate the, the filter, and when we

00:45:54
say that, what we're doing is pretend we're playing with in

00:45:59
the old days.

00:45:59
You have the equalizers for your boom box or your radios or

00:46:03
whatnot, and you're always dialing up the treble, the base.

00:46:05
This is the same kind of thing that we do with the color

00:46:09
spectrum and what is the visual color spectrum?

00:46:12
We keep sliding up and down the EQ to be able to push and

00:46:17
Diminish different values across the light spectrum within the

00:46:22
filter, to tune it, and it's a very iterative Process where we

00:46:27
go through with Zeiss and all their engineers.

00:46:29
You can bench test everything all day long.

00:46:31
And it's supposed to be X, but you get it and you infuse it

00:46:36
into the lens and it has a different characteristic when it

00:46:38
actually gets into the lens.

00:46:41
This one, we went through a bunch of iterations on it and

00:46:44
then we finally found this really nice sweet spot that

00:46:49
ended up 50% of the value of the 47 and the 15 and it's just a

00:46:56
really super All-around high contrast lens and it's one of

00:47:01
those that if you had one to pull out of your bag which I

00:47:05
certainly don't endorse, but if you had that go-to lens, this

00:47:10
would be one that just has really great detail and nice

00:47:14
target intensity and Really fits that all-around kind of

00:47:19
condition.

00:47:20
So I'm really excited about this particular lens because the

00:47:24
success we had with the 15 and the 47 and this just gives us a

00:47:29
whole new Sort of dimension where we're not over cranking a

00:47:33
lot of target orange.

00:47:34
It's just a really nice pleasant lens In that mid-light

00:47:38
condition.

00:47:39
Speaker 4: Yeah, I mean for me, as far as all these new lenses,

00:47:43
I mean it falls into my wheelhouse because, like you

00:47:45
said earlier that 47, it's just been our workhorse, probably one

00:47:49
of the most popular lenses that we've.

00:47:51
We sold more of that lens than you know a lot of Other lenses

00:47:55
you know.

00:47:55
It's just so popular and and and guys like I talk about guys

00:47:59
you know notoriously being red, deficient and things like that

00:48:03
and for me the 47 Just really accelerates orange and now I put

00:48:07
on this 31 and the way I'm wired and the way my rods and

00:48:10
cones are, it just it's, it's.

00:48:12
It's like you said, it's unexplainable.

00:48:15
It really works for me because I'm a 47 shooter and now this 31

00:48:20
it just gives me that in a bright, sunny day up on the berm

00:48:24
at Northbrook is is a go-to lens I can see for me.

00:48:27
Speaker 2: I'm quite happy with this one.

00:48:29
It rounds out the family for that particular type of filter

00:48:33
for sure.

00:48:33
Speaker 4: All right, real quick , let's go to 35 fig, yeah, and

00:48:39
what the differences and the similarities and what your

00:48:42
thought process is behind that?

00:48:43
Well, but one of the things that I do have the benefit of is

00:48:46
.

00:48:47
Speaker 2: My 87 year old father is is still right there working

00:48:51
15 feet from me and Of the Italian descent.

00:48:55
We all are obviously manufacturing all of our product

00:49:00
in Italy.

00:49:00
We have an affinity for figs and we were looking for a fruit

00:49:06
for this particular lens and we're like, oh, this is, this is

00:49:10
a great lens, to to name the fit big when originally on our

00:49:18
design platform it was supposed to be the 35 CIN.

00:49:21
And this is another one of those where we've had an An

00:49:25
enormous amount of inbound request from our shooters that

00:49:30
they wanted something in between , kind of a sweet spot of the 19

00:49:35
and then the 40 CIN being a slightly different type of

00:49:41
technology that uses a Previous generation of our technology,

00:49:49
but still the 40 CIN, you know, has the IR ice type backbone but

00:49:56
it's got a much different exterior, robust, I would say,

00:50:03
coating technology on it.

00:50:05
Then our 52 and our 19 that are pure IR ice coated technologies

00:50:11
.

00:50:11
But we had tons of inbound where they said again we want

00:50:16
something that's not so much in the full sun or or medium gray

00:50:21
light area.

00:50:22
Can we get something that is in this mid-light area?

00:50:24
And the 35 CIN was the original design and we wanted to name it

00:50:31
something very different because it really Does have a

00:50:35
very different introduction.

00:50:36
To get it to perform very Well, we added more red into it and

00:50:43
we actually blended the cherry filters that we have and some of

00:50:47
our most successful lenses, like our raspberry or our 36

00:50:52
CPOM lens.

00:50:54
We blended in this cherry base along with the purple Esk filter

00:51:00
of our normal CIN spectral curve and we got this

00:51:05
wonderfully blended lens that we call the fig and and because it

00:51:11
has this introduction of more of a red nod to it with this

00:51:16
cherry in it, we didn't want to continue with it being kind of

00:51:22
the same platform as our other neutralizer lenses, so we called

00:51:26
it the fig lens, which is why we call it 35 CIA.

00:51:29
This was one of the first lenses that we actually

00:51:33
articulated in.

00:51:33
The A was an accelerator before we started playing around with

00:51:39
some of the other nomenclature.

00:51:40
So the fig lens has this beautiful platform of a blended

00:51:46
science now and this one just turned out, in my opinion, one

00:51:50
of my favorite that we've introduced in the last couple

00:51:54
years.

00:51:54
It's just a really cool technology, has the base of the

00:51:58
neutralization, but it has this really vibrant, vivid picture

00:52:04
with it.

00:52:04
It almost is the difference between when I go from, you know

00:52:09
, a standard 1080p iTV to a 4k TV.

00:52:13
It's just that much of a change .

00:52:16
So I'm quite excited about this, this lens and the couple of

00:52:21
events we've had it at the dealers that have been out there

00:52:24
with it sold out of what they had on this particular lens,

00:52:28
because I think it's one of those that immediately when you

00:52:30
try it on you're like, wow, this is really great.

00:52:32
So I was really really happy with this because, you know, we

00:52:37
started out with the design study.

00:52:38
Let's see if we can peg something again in between these

00:52:41
two lenses, that we have this whole.

00:52:43
And again, we benefit very, very well from the relationship

00:52:51
we have as an exclusive provider with Zeiss.

00:52:53
The Zeiss engineering team is just a phenomenal group of

00:52:58
scientists that really get what we do and they're quite

00:53:02
collaborative and pushing really what the technology is capable

00:53:05
of doing.

00:53:05
So it was one of those things that we kind of like spilled two

00:53:10
glasses of, you know, vanilla and chocolate milk together, by

00:53:14
introducing the cherry and the in the purple filtration, and we

00:53:19
got a winner out of it.

00:53:20
So I was I was really excited about this one.

00:53:23
Speaker 4: You know what they call that, justin.

00:53:25
Right, it's called a hybrid.

00:53:28
You know, just like the hybrid move, you know it's a hybrid.

00:53:31
It's got a little bit of this little bit of swing through,

00:53:33
little bit sustained, little bit of.

00:53:35
You know, that's the hybrid lens there.

00:53:37
Yeah, all right, moving on, phil, what would we go to?

00:53:40
Are we gonna go to the guava?

00:53:42
Speaker 2: Yeah, the guava lens is actually a lens that falls

00:53:46
more into a specialty category, but you know there is a level of

00:53:50
red green deficiency and a very large proportion of the

00:53:54
population, especially men.

00:53:55
So this was one of those lens technologies that was a

00:54:00
must-have for us and the reason for it is we introduced our red

00:54:03
green deficient lens technology in our CGR platform and all of

00:54:09
those who know our platform of CGR, which introduces

00:54:13
polarization to a lens that red green deficient lens technology

00:54:19
to pass the Zeiss standards for which they hold our product to

00:54:25
and that they will endorse, was only available in the CGR

00:54:30
platform, which is a basic lens which only fits, because of the

00:54:34
fixation technology we use in our outlaw platform, on an

00:54:38
outlaw X6.

00:54:39
We can't put that lens on a panther system, so that's why it

00:54:41
doesn't exist there.

00:54:42
So we only really had one product that we had this red

00:54:45
green deficiency technology that was available in.

00:54:50
So this year we really were committed because the success of

00:54:53
the red green deficient lenses has been phenomenal the RGHL and

00:54:57
the RGLL that's found in our CGR technology.

00:55:01
We've had customers on the phone being like I have never

00:55:06
seen like this, because I've never been able to see these

00:55:08
colors before and we had so many people inbound.

00:55:12
I have an outlaw X7, I've got a panther.

00:55:14
Why can't I have this particular type of technology?

00:55:17
So we spent the last year with Zeiss rearticulating this and

00:55:24
the spot technology allowed us to put this particular

00:55:27
filtration science into what I would say is a standard lens

00:55:32
geometry over outlaw X6 as well as our outlaw X7, which is

00:55:37
different than the CGR geometry of the lens.

00:55:40
Anyone who has a CGR lens will see that it's slightly different

00:55:43
than our standard X6 outlaw lens because of the specificity

00:55:47
of really what that needs to deliver from a technological

00:55:50
standpoint.

00:55:51
So this lens, the guava lens, comes in at a 39 transmittance,

00:55:56
which is halfway sort of again between the HL and the LL lens.

00:56:01
It's a great all-around technology for red green

00:56:05
deficient individuals and it really is one of those that take

00:56:09
that base technology that's already have proven technology

00:56:13
for us in the CGR platform of the red green deficient lenses

00:56:17
and puts it and infuses it into a standard delivery for us on

00:56:21
the two most popular platforms that we produce, which is the

00:56:26
outlaw six and the outlaw seven.

00:56:27
Funny enough, the articulation of the filter in it is really a

00:56:33
super delivery for people who are not red green deficient as

00:56:37
well, but it's just got a really nice crisp the delivery but

00:56:43
really articulated in terms of the science in it for red, green

00:56:46
deficient individuals, where we're again playing with the EQ

00:56:50
to really dial in the lens for that particular need.

00:56:53
So this is, this is one that brand new delivery, full

00:56:58
18-wheeler size hole in our lineup to be able to address

00:57:02
this and it's one of those that you know clearly is a what I

00:57:06
would call light bulb lens for a lot of people who have this

00:57:09
particular need, because they immediately put this on and, man

00:57:12
, they can see some targets.

00:57:14
And that's just really a great thing to hear from our customers

00:57:17
when they call us back and say, listen, this lens is really

00:57:19
helping me out because I've never been able to see anything

00:57:21
before, and that's that's really where this lens came from for

00:57:25
us this year.

00:57:26
So we call it the guava lens for obvious reasons, because of

00:57:30
what the fruit looks like, and you'll notice that the fruits

00:57:33
that we use are directly correlated to you know really

00:57:37
what the lens looks like and what the ultimate delivery of

00:57:40
what we're trying to do in terms of the colorization.

00:57:42
But this one I'm super excited about because we just I felt so

00:57:47
bad for a lot of our customers calling in why can't I get this

00:57:51
technology in what I have?

00:57:53
So we did our homework and I have to say high props to the

00:57:58
Zeiss team because they came through with this particular

00:58:01
technology that we didn't think we were able to deliver because

00:58:06
it was firmly rooted in the CGR platform, but now we have it in

00:58:11
in our standard delivery, which is which is great.

00:58:15
Speaker 4: I, I sold a lot of RGHL's and RGLL's filled, you

00:58:21
know, and I haven't had, not, I've not had one customer like

00:58:27
say yeah, no, just hasn't performed, or say they want,

00:58:30
they want to, you know, give it back.

00:58:31
I mean, that's so.

00:58:33
Knowing that, that technology now in those lenses and in the

00:58:37
success that I've had selling those lenses, and now being able

00:58:40
to sell it to people with X7 and being on the phone all day

00:58:44
and knowing how many people are red, green, deficient, I'm very

00:58:48
excited about that lens and, like you said, it's gonna, it's

00:58:51
gonna help a lot of guys out and I'm looking forward to that now

00:58:56
.

00:58:56
Now.

00:58:57
Now we can just go right.

00:58:58
We're seeing that we're talking red, green, let's talk green.

00:59:02
You know our success, you know, with the 92 CAL and even like

00:59:07
the 92 CAL, a lot of times people don't realize that our

00:59:11
progressive line was actually the start of the 92 CAL because

00:59:16
of and you know they're very similar as far as light

00:59:19
transmissions and things like that.

00:59:21
But we had of, you know, a medium green before.

00:59:26
But here this lens, here it I can definitely tell it's

00:59:30
different.

00:59:31
Speaker 2: Maybe explain it yeah , one of the things that we

00:59:35
learned from the 92 CAL and the 92 CAL is is one of our top

00:59:41
three lenses.

00:59:42
I mean, it's just one of those lenses that just works for 95%

00:59:48
of the population out there that shoots that's looking for a

00:59:51
real low light and flat light type lens.

00:59:55
So you know, the the issue was again this kind of echoed over

01:00:02
and over again.

01:00:03
This was kind of the year that we listened to really what our

01:00:06
customers were looking for to fill these holes that we had in

01:00:11
our lineup and, as Dennis mentioned, we had a medium green

01:00:15
lens before.

01:00:16
But basically what we did in that particular iteration was we

01:00:20
just basically, you know, dialed up the transmittance

01:00:24
value by reducing it so that you had a darker version, and that

01:00:29
really is much different than what we've come up with now,

01:00:35
which we use the spectral pigment accelerators in this

01:00:39
Kiwi fruit lens, and the Kiwi lens is one of those that I've

01:00:44
put on people that don't even shoot and they look through this

01:00:47
thing like damn, everything so crisp.

01:00:52
It's just one of those lenses that we have articulated where

01:00:55
we've dialed in the way that you see color and the medium

01:00:59
lighting condition and and you kind of got to get away from the

01:01:03
fact that it's just in this green family.

01:01:06
You have to kind of take a look at it from a different

01:01:08
perspective, because the way that I like to look at this lens

01:01:10
is, if you're shooting in green , gray light and you're looking

01:01:15
for something that's really going to facilitate crystal

01:01:19
clear, sharp clarity, this particular lens does an amazing

01:01:25
job doing that.

01:01:26
This is not a lens that I would say is a lens that you're going

01:01:32
to say bang, look at that orange target.

01:01:35
It looks like someone just put, you know, a light switch on it.

01:01:37
It's.

01:01:38
It's not one of those lenses where we're accelerating color

01:01:42
to the point where we're trying to make it vibrate in a specific

01:01:46
wavelength, meaning like target orange.

01:01:49
This is one of those lenses that not only helps in that with the

01:01:53
spectral accelerators that we're using now, meaning the way

01:01:56
that we're manipulating color but it's just one of those

01:01:59
lenses that's dialed in to give vivid, crisp edges to what

01:02:05
you're looking at, and I just think that this is one of those

01:02:08
that is just going to be a runaway winner for us today,

01:02:11
because the 92 CIL, like I said, is one of our top three lenses,

01:02:16
but this particular lens is just a great flat gray light

01:02:23
lens that just dials in detail.

01:02:26
So this one I'm really excited about, as all the lenses that

01:02:32
we've discussed before, they all use our seven layer

01:02:35
anti-reflective technology, so you don't get any light

01:02:37
dispersion off the back of the lens, which further enhances the

01:02:41
value of this particular filters design.

01:02:43
So all around the kiwi fruit bam I'm I'm jacked about this

01:02:50
particular lens because it is it is crystal clear and it's just

01:02:53
one of those tight lenses that just makes everything sharp.

01:02:58
Speaker 4: Justin yeah did you try it on?

01:03:00
Oh yeah, I try everything well, what did you think when you put

01:03:04
it on I?

01:03:05
Speaker 3: like them all.

01:03:06
I mean, you know, the problem is I got, I have so many, I just

01:03:08
can't decide which ones I'm gonna use.

01:03:10
Speaker 4: So if yeah, you know, I just I change them out about

01:03:13
one server station no, I know and, like I said, all that

01:03:17
little stuff helps you from station to station and and you

01:03:20
need that.

01:03:21
But anyway, you know the thing about the this, this lens to.

01:03:27
That I just wanted to mention when you look at it, when you

01:03:29
feel you're talking about that medium gray light and you know,

01:03:33
like, for instance, desert shooting or even winter shooting

01:03:38
in the Midwest or New England or wherever of West Coast, with

01:03:44
even in like California with the brown grasses and things like

01:03:49
that, I just think that this here I mean I got a lot of trap

01:03:53
shooters in California that they're telling me that their

01:03:56
clubs are going with green targets and these things are

01:03:59
flying out the door to those guys.

01:04:02
And so I think, for green targets and that flat gray light

01:04:06
, like you said, just to get that clear, vivid, crisp image,

01:04:11
this lens is gonna, you know, take off.

01:04:13
And one other thing that I just want to mention too I think

01:04:16
when it comes to pigeons in a lot you know we have a lot of

01:04:19
pigeon shooters that listen to this I really feel that this

01:04:23
lens here for pigeon shooters is is a must yeah it's, it's one

01:04:31
of those that just as you put it on and just stuff, just dials

01:04:35
up the detail.

01:04:36
Speaker 2: So I'm completely excited about this one.

01:04:40
It was a different design study and I know I give high props to

01:04:45
the Zeiss team, but you know, this year we just have had a

01:04:51
really great fortune to introduce the new, the new

01:04:56
pigment technology in the way that we're moving color, and

01:04:59
this one is just bang spot on detailed let me ask you this

01:05:06
real quick, phil.

01:05:06
Speaker 4: You know we talk about most.

01:05:07
You know, like you know, three, four out of ten guys are due in

01:05:12
colorblind, which means they're red green deficient.

01:05:14
I just wonder what this green lens with with those, you know,

01:05:19
people that are the red green deficient.

01:05:21
How that, how would how they'd perceive it?

01:05:24
Speaker 2: you know it'd be interesting yeah, I think what

01:05:27
you're gonna find is gonna add more detail.

01:05:29
I don't know if you know the way that this particular design

01:05:33
of lenses done, if it's really going to dial up the affinity

01:05:39
for their deficiency, but you know, I think that what you will

01:05:45
find, what someone is red, green, deficient you will find a

01:05:49
higher level of detail and visual acuity using the lens for

01:05:54
sure that's where.

01:05:56
Speaker 4: That's where I think you know these good pigeon

01:05:57
shooters, you know they look for the eyes of the pigeon, and I

01:06:00
just think that you know, especially with gray pigeons,

01:06:02
that this, this lens, will be a winner.

01:06:04
Well, let's, let's move on to our the golden berry.

01:06:08
I've heard about the golden berry for a year now and I know

01:06:11
we've always had, you know, pila's.

01:06:13
You know success started off with with our amber lenses and

01:06:18
you know that's what you started with.

01:06:20
And we've had low light transmission eds before.

01:06:24
But maybe just take a minute here and explain what makes this

01:06:29
so special as a low light ed yeah, I mean the golden berry

01:06:33
lens I'm gonna call our pro lens .

01:06:36
Speaker 2: You know that type of thinking because you have a lot

01:06:38
of pros out there that like a really balanced lens, which has

01:06:41
always been the success of the ed family of lenses, where we're

01:06:45
kind of buoying and raising the whole value of of the color

01:06:49
spectrum so that there's more intensity in a more balanced

01:06:54
fashion where we're not overdoing one piece of the

01:06:57
spectrum versus another to achieve a color manipulative

01:07:01
state that is, on one side or the other either more orange,

01:07:06
less orange, kickback, the green background, that kind of thing.

01:07:08
The reason I'm calling it a pro lenses because you know you

01:07:12
talk to a lot of pros about really seeing the bird and the

01:07:16
detail and not having an affinity for just the target

01:07:21
color but the target in totality where you want to see the

01:07:25
dimples, the edges, all like you know sort of detail and this

01:07:30
particular lens.

01:07:32
As Dennis mentioned, we've done other high transmittance value

01:07:36
ed lenses.

01:07:37
But as you get to a higher level of transmittance value the

01:07:43
utility of the pigments performance becomes less because

01:07:48
you have less to work with.

01:07:49
When we introduce the spectral pigment accelerator technology

01:07:55
that we're infusing in the lenses now, the combination of

01:07:59
that with the ice, ir coating technology is really given birth

01:08:04
to a lens that I think is just one of the best ed lenses we've

01:08:07
ever done.

01:08:07
And this lens is going to be phenomenal for not only you know

01:08:13
, you know sporting ski.

01:08:16
This is also going to be a really good lens for all your

01:08:20
you know tactical type shooting, whether it's IPSE, ipda, any of

01:08:24
those particular types of disciplines, and even you know

01:08:27
out in the field.

01:08:28
So this particular lens really just benefits from you know, 30

01:08:32
years of doing this particular you know type of lens.

01:08:38
But you know we've always had the benefit of of increasing the

01:08:43
technical performance of the materials and technology we're

01:08:47
using, and this one definitely benefits from the introduction

01:08:51
of the new way that we're using pigments and the pigment

01:08:55
accelerator in the lens.

01:08:56
So I Can't say enough about this one.

01:09:00
This one, you know, for me is is one of those that I can just

01:09:04
Guarantee that, across the board , every top shooter out there is

01:09:10
going to just want this particular lens because it's

01:09:12
just that that balanced in, that critically accurate in terms of

01:09:18
producing a sight picture that has a Level of detail that we

01:09:21
haven't really ever been able to produce at this transmittance

01:09:25
value with this type of lens Design.

01:09:29
I.

01:09:31
Speaker 4: Even think like for hunting and things like that too

01:09:33
.

01:09:33
Just that balance approach and I sent one to.

01:09:36
Zach, justin.

01:09:36
So I'm, you know and you know Zach, you know even Zach, you

01:09:41
know Brandon, those guys, you know Anthony, they all look, you

01:09:44
know, love their Ed's and I'm curious what the what's that

01:09:50
things I sent sent him one before I sent it to you.

01:09:55
Speaker 3: Trust me, I know, I know he's already, he takes me

01:09:58
and I was to brag or what he's got, and so you know what

01:10:03
happened yeah.

01:10:05
Speaker 4: Right, well, we got one lens left.

01:10:07
Let's not jump into it.

01:10:09
So you know, for a while there.

01:10:11
You know that 70pwc was just, you know, a workhorse it I had a

01:10:15
lot of guys that use it for nighttime, you know, under the

01:10:18
lights shooting, and we discontinued it.

01:10:21
But what replaced it, phil?

01:10:25
Speaker 2: the 69 blush peach is what we're calling this lens,

01:10:29
and the 70pwc is, you know, one of our Top 10 selling lenses of

01:10:35
all time, you know.

01:10:36
I mean it's definitely one of those lenses that has a really

01:10:39
strong following.

01:10:40
The difference here is, with the new pigment accelerators

01:10:44
that we're using, we've introduced a Level of detail

01:10:50
that you know we just talked about in the goldenberry lens,

01:10:55
but this particular lens is a little different because we've

01:10:58
now bled in a little bit more red to this particular lens,

01:11:02
hence why we're calling it a blush lens.

01:11:04
It's really got that little splash of red with the

01:11:11
Articulation of the peach spectral curve that we've had so

01:11:14
much success with, and it is even present in the 55pwc, which

01:11:20
the 55pwc you know.

01:11:22
We're going and running that out now with a new, darker blush

01:11:30
peach coming later in the year Not sure whether it's going to

01:11:35
arrive late fall or whether it'll be a 25 lens, but the

01:11:39
peach lenses have Always been a really widely accepted lens with

01:11:47
a lot of enthusiasm, and we wanted to again Introduce an

01:11:53
improvement and I know this is kind of like goes against the

01:11:56
grain of the first six lenses we were talking about, because I

01:11:59
was saying, hey, this is like completely new holes that we

01:12:03
filled and this is kind of again a little bit of a Departure

01:12:07
from that because it is an enhanced lens technology that we

01:12:10
previously had in the 70pwc.

01:12:11
But I believe that this is a much different approach because

01:12:16
now we're able to isolate With more criticality very specific

01:12:23
pieces of the visual spectrum that we have really been Not

01:12:29
able to do at this high level of transmittance value and

01:12:32
introduce a little bit more red to this in blending what we had

01:12:37
with the 70pwc.

01:12:39
So it's got a Little bit more of a ruby red Influence in there

01:12:45
that we've blended in and it just gives that much more sort

01:12:48
of detail at that high transmittance value.

01:12:51
So I think that this is a drastic improvement to the

01:12:58
delivery of this particular type of family of lenses that we've

01:13:01
had for the peach technology and that's really what the design

01:13:06
study was for.

01:13:07
This is, how do we improve that lens?

01:13:08
Because it was such a wild success to date and you know

01:13:12
we're never really, you know, satisfied with the level of

01:13:15
performance.

01:13:16
We certainly get extremely enthusiastic about what we're

01:13:19
delivering, but soon as we deliver it we're like man, how

01:13:22
do we do better than that?

01:13:23
Which is just the mentality of what we, we, we attempt to do on

01:13:27
a On a, you know, ongoing basis , and I think, really, what our

01:13:30
custom-made base is constantly looking for for us to do is

01:13:34
continually outdo ourselves.

01:13:35
So, from an engineering perspective, you know that's

01:13:40
really.

01:13:40
You know, what makes us get up every day is to continually try

01:13:43
and push the envelope, and this is definitely a direct result of

01:13:47
that particular mentality of improving on one of our

01:13:50
best-selling lenses.

01:13:52
Speaker 4: You know, on the 55pwc, fill in the 70pwc.

01:13:56
Those were always lenses that Still worked well with green

01:14:00
targets.

01:14:00
What would you say about Greens , especially even with the new

01:14:05
Bush peach?

01:14:07
Speaker 2: Yeah, I mean I think that the, the level of Green

01:14:11
targets that you see being thrown, the, the level of of

01:14:18
dial on this particular product.

01:14:21
Here the filtration curve is definitely going to help with

01:14:25
that particular you know type of target.

01:14:28
And you know we, we, if you take a look at you know there's

01:14:32
a ton of green targets that are actually thrown in Europe and

01:14:36
the the reality is, if you look at the peach lenses, they've

01:14:38
always done well in that particular type of setting.

01:14:41
So, yeah, this, this will definitely work even better

01:14:45
because of the blend of the red Introduction along with the same

01:14:49
spectral curve that we had in the pwc.

01:14:51
So, you know, you know you'll get a little bit more pop in

01:14:55
that particular sort of awareness.

01:14:56
But that really is going to happen more with the contrast

01:15:00
that you're getting in this particular lens.

01:15:01
Even though we don't like push this as a high contrast lens,

01:15:05
there's still going to benefit from some of that level of

01:15:08
contrast that's coming along with this lens.

01:15:12
Speaker 4: Well, you know, I know that, you know, I know,

01:15:15
like you know, we talk often and I know that you know, with all

01:15:19
the pricing and things like that and and this technology,

01:15:21
everything in the Euro and things like that, the price of

01:15:24
the product and everything, and I appreciate you always trying

01:15:28
to, you know, keep the prices as best you can and and that's

01:15:30
probably my heart to sell us.

01:15:32
Just, you know, and people trying to understand that that

01:15:35
yeah, it's not, it's not an everyday glass here, but we're

01:15:38
really, you know, technically trying to push the envelope

01:15:41
always and make and have the best product out there, and that

01:15:44
you know that I'm proud that you do that every day.

01:15:47
Speaker 2: Well, I appreciate that.

01:15:48
You know, we believe that we're delivering a product for

01:15:53
performance and, you know, at the end of the day, I don't make

01:15:58
any excuses for what it takes to do that and we're proud to

01:16:03
put out that particular product.

01:16:05
And, you know, from, from my perspective, this particular

01:16:09
group of lenses that we've put out last year was, was great.

01:16:11
This particular set of lenses for 24, I feel like our

01:16:19
Beautiful complement to what we've already put out.

01:16:21
So in the last, let's just say, 18 to 24 months.

01:16:23
So it really starting to round out what we're doing in terms of

01:16:29
the complete offering.

01:16:30
We'll never get to the complete offering because there always

01:16:35
will be another opportunity to increase performance and deliver

01:16:39
something special that we haven't delivered yet.

01:16:42
Or, you know, we get a ton of inbound from our customers,

01:16:46
which we love is the collaborative process of not

01:16:48
only working with our professional shooters.

01:16:49
I really love to to to, you know, comment that I'm hugely,

01:17:00
you know, humbled by the fact that we have such an amazing

01:17:03
base of professionals that use our product around the world.

01:17:04
We don't use artificial intelligence to articulate

01:17:09
something that we think should be popped out as a widget.

01:17:12
We use human intelligence, and that human intelligence runs

01:17:17
really deep, from Olympians using our product to

01:17:22
professionals to use our product , to multi-world champions.

01:17:23
That Collaborative human intelligence that we put out for

01:17:27
our product, I think, is really what pays dividends, because

01:17:32
this is a super collaborative process.

01:17:33
We get a ton of feedback and certainly looking forward to the

01:17:36
next 12 months with consumers and our customers coming back

01:17:38
and saying, hey, listen, have you thought about you know doing

01:17:43
, you know a paintberry lens or whatever that they dream up,

01:17:49
that they think that they would love to have, and we'll go back

01:17:51
to our team at Zeiss and we'll dial up, you know, a new

01:17:53
platform For that.

01:17:56
So one of the things that I think really makes people a

01:18:00
different is we have this unbelievable sounding board that

01:18:01
gives, you know, us a reason and a design study to come out

01:18:09
with these kinds of technologies .

01:18:11
So this year we came out with seven, seven really exciting

01:18:13
lenses and you know we certainly appreciate everyone's you know

01:18:17
opportunity to try them out.

01:18:22
Speaker 4: Yeah, you know.

01:18:23
One last thing, justin, I just wanted to touch base on is, you

01:18:26
know, with all this technology, with with what's happening with

01:18:27
inflation and things like that, it's I get it that it's harder

01:18:29
and harder for people to understand.

01:18:30
I get it that it's harder and harder for a lot of people to

01:18:35
afford this.

01:18:36
And you know, the one opportunity that I have, you

01:18:40
know, is that you know Phil allowed me to.

01:18:43
I think I spent $70 in initially with with my blade

01:18:47
frame, and you know I wanted something rugged, lightweight,

01:18:51
functional, and you know it's made of surgical stainless steel

01:18:55
and, and so if you go to clay target vision, I can still offer

01:18:59
, you know, a customer, you know , a good price deal on a three

01:19:03
lens kit, only with the blade frame now.

01:19:06
But you know, I just want people to be aware.

01:19:08
You know, I think my daughter even has something out there if

01:19:10
you want to buy three of these new lenses, we will give you a

01:19:13
blade frame.

01:19:14
So, just understanding, it's harder and harder for people to

01:19:18
stay in the sport and and a way that you know, in a way, I kind

01:19:23
of feel like I'm undervaluing my product and something that Phil

01:19:26
always warns me about.

01:19:28
But you know, if I have to give up the profit of the blade

01:19:31
frame just to, you know, get more and more shooters and in

01:19:34
the Pula glasses, that's, that's my goal, you know, as as a

01:19:37
dealer, and I'm happy to do it and but still, you know, proud

01:19:41
to be a Pula dealer and try to reach a broader market.

01:19:45
You know, with our blade frame and, and and trying to give

01:19:48
those, you know, that value to the customer that really needs

01:19:51
it.

01:19:52
So nice by three Of the new lenses and you get some blades

01:19:59
yeah, so it's just stuff that we're trying to do and and and

01:20:04
you know we understand it's tough out there right now and

01:20:06
you know with inflation and things, but we we want everybody

01:20:10
to have an opportunity to have the best well, just so you, just

01:20:13
everyone listening, should already know the Pula product is

01:20:18
the In.

01:20:21
Speaker 3: I don't ever say something's the best, but I have

01:20:23
to say that Pula has Tackled the market and produces one of

01:20:28
the best products in the market or the best product in my

01:20:31
opinion.

01:20:31
I mean there's, so I can, I can.

01:20:33
There's somebody coming my office or the day, and so I had

01:20:36
some people, glasses lay in there, and they said what are

01:20:38
these?

01:20:38
I said they're shooting glasses and he puts them on.

01:20:40
He says wow, that's clear.

01:20:42
I mean that's the first thing he said, and if they are, I just

01:20:46
they're so clear I think I can see clear with them, then I can

01:20:50
without them.

01:20:51
Speaker 4: But and to tell you the truth, justin, I think a lot

01:20:54
of it is that seven coats of anti glare.

01:20:56
You know what I say.

01:20:57
When you put them on, it's calming, it, Quiet.

01:21:00
The light noise in, and, and would you agree with that, phil?

01:21:05
Speaker 2: Oh, 100%, 100%.

01:21:08
Speaker 4: You know so, and that's that, that's, you know,

01:21:11
like I said in, and that that's seven layer higher, high

01:21:14
performance.

01:21:15
You know, coating, you know, isn't cheap, but it it makes

01:21:19
that difference when you put it on, and what, why?

01:21:20
People just go, their eyes just start relaxing and, and you

01:21:24
know, it's a cut, it's cumulative.

01:21:26
I always liked your analogy, phil.

01:21:28
It's like you know, one year we put a cam in the engine, the

01:21:30
next year we put new heads on it , and then following year we put

01:21:33
a blower on it and we just keep it.

01:21:35
Speaker 3: We keep going, you know, and and that's exciting in

01:21:37
this industry, yeah, why do you wait so long to fix your car up

01:21:42
like that?

01:21:43
Dennis, I thought you did it all the right time.

01:21:47
Speaker 4: Gotta save my money.

01:21:49
Speaker 3: Phil, I'm gonna do it .

01:21:50
I'm gonna do it all at one time , aren't you?

01:21:53
Speaker 2: 100%.

01:21:54
I can't wait for all of that, you know you're gonna drop, drop

01:21:58
it all in there.

01:21:59
You may as well go.

01:22:00
Speaker 3: Yes, that's right.

01:22:03
Speaker 4: No, I appreciate you, phil, like always.

01:22:05
Justin appreciate you.

01:22:06
Yeah, you know having us on again and I hope that it helps

01:22:09
to answer some questions and let the people know about these new

01:22:12
lenses and the Raptor and I'm looking forward to seeing

01:22:15
everybody at the Southeast regional.

01:22:17
Speaker 3: Yeah, phil, when you gonna come to a shoot?

01:22:19
Never, you know.

01:22:22
Speaker 4: I think, I think I might know.

01:22:26
Speaker 2: Yeah, get now behind the desk these days is

01:22:29
Challenging, but I do.

01:22:31
I do want to make it a plan.

01:22:33
It's actually to be perfectly honest, in the next like 12

01:22:38
months there'll be some more pillows joining and that will

01:22:44
free up a little bit of my time.

01:22:45
So I will definitely be out on the circuit in in the next 12

01:22:49
months with a little bit more regularity, because I'll have

01:22:51
some Some of my, some of my family taking up some of the

01:22:56
slack.

01:22:58
Speaker 3: Well, hey guys, thanks for coming on, and

01:23:00
there's a lot of good information about a lot of good

01:23:02
stuff.

01:23:02
So if you have any questions, call Dennis.

01:23:05
He loves for you to call him and talk about.

01:23:09
Speaker 4: And.

01:23:11
Speaker 3: He gave you all the right answers.

01:23:12
If you don't answer, just leave him a voicemail.

01:23:14
Phil is my.

01:23:14
I'll get back to you, I guarantee it or my daughter.

01:23:17
Speaker 4: you know Rebecca's really good, she's like she's.

01:23:19
She runs interference for me and I get a list every hour dad,

01:23:22
did you do this, did you do that?

01:23:24
Did you get this person?

01:23:25
So?

01:23:25
But you know, it's still fun to have my, my daughter, my wife

01:23:29
and my son-in-law and we're very , very thankful for all our

01:23:32
Customers.

01:23:33
Speaker 3: Yep, all right guys.

01:23:34
Well, that's it Thank you, I appreciate it, yeah, and we'll

01:23:38
talk to you later.
pilla performance eyewear,clay target vision,

Bringing the clay-target world to life with real insight from the shooters, coaches, clubs, and brands leading Sporting Clays, FITASC, Trap, and Skeet — and we’re just as deep in the hunting world. From waterfowl to big-game adventures, gear talk, and the traditions that keep hunters going season after season, we cover it all. If you love the culture, the grind, and the feeling of breaking targets or being out in the woods or flooded timber, this is your front-row seat to the people, stories, and ideas pushing both shooting sports and hunting forward.

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Recorded in Georgia, USA
Email: justin@shotgunsportsusa.com